Apple tearing up The Street, up strongly to hit new intraday all-time high

Shares of Apple Computer (AAPL) are up $3.46, or 4.68%, to hit a new all-time intraday high of $77.55 per share in heavy volume (18,510,035) morning NASDAQ trading. The company announced the revamp of its line of PowerBook notebook computers earlier this morning. The company will now offer five versions of the PowerBook at prices between $1,499 and $2,699. Apple’s 52-week closing high, set on January 13, 2005, stands at $74.42. Apple’s old all-time closing high stood at $69.562 and pegged $71.00 in intraday trading back on March 28, 2000.

NASDAQ Apple quote (15-minute delay) here.

19 Comments

  1. Does the increase in stock price really have anything to do with the new Powerbooks? More likely it’s a reaction to last Friday’s news about WalMart selling iPod shuffles and Best Buy selling Mac minis? Who knows what these guys think.

  2. I’m still stuck in the “if you like Apple, buy a computer, no the stock” mentality.

    I hope it crashes real hard and “your boy b” loses everything. Then I’ll buy. Nothing personal, I just hate you for your liquidity. As long as the stock doesn’t crash because Steve or Ives leave Apple for some reason.

    I’m surprised at the surge in price though, I didn’t think the PB update was that big a deal. Maybe investors like that Apple are lowering its high-end margins…

    Maybe we’ll see price drops on all Apple products… Naw, Apple needs lots’o cash for buying Microsoft when the time is right. A couple more years…

  3. I love this I bought alot of shares when it was 14 dollars. Now im trying to decide when im going to sell and laugh all the way to the bank.

    Magic Word “several”
    As in I think I will be able to buy several macs.

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