“Best Buy may begin selling Macs again, which in turn could accelerate the iPod halo affect, according to a report released by Merill Lynch. The analyst firm said that the consumer electronic retailer could begin to sell Macs–specifically the Mac mini-again by the end of February, based on information relayed by a retail manager and indications on Best Buy’s Website that the Mac mini would be available soon at retail stores,” MacNN reports. “The Apple-Best Buy partnership could further accelerate the halo effect of the iPod by providing yet another outlet for Apple to reach out to the larger consumer market, according to Milunovich. Merill reiterated a ‘Buy’ rating on Apple with a price target of $85 per share.”
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MacDailyNews Take: Best Buy and Apple. On again, off again, on again, off again, on again…
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Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
Holy Halo Effect! Analyst predicts 100 million iPod sales by 2008 – Windows to Mac switchers coming? – November 24, 2004