The Hill: Put Rush Limbaugh on Apple’s board of directors; he could sell tons of Macs

“This week, Apple Computer is launching a campaign to sell a new product, the $499 Mac Mini, that portends to transform the world in a way the original Mac didn’t. But Republicans will be needed for the campaign to succeed,” David Hill writes for The Hill. “To research this column, I read lots of discussion boards all across the Internet, and it’s evident that politics still play a role in computer purchases. Just as there are red states and blue states, there are also Mac Democrats and PC Republicans. These battles were especially nasty after Apple went public with its politics and added Al Gore to its board of directors.”

Hill writes, “Apple’s leader, Steve Jobs, seems to have sensed last year that his company was getting too ‘political.’ He backed off some of his campaigning for John Kerry and cryptically signaled to The Wall Street Journal’s Walt Mossberg in an interview that he understands the problem. ‘People have said that I shouldn’t get involved politically because probably half our customers are Republicans — maybe a little less … [but] I do point out that there are more Democrats than Mac users so I’m going to just stay away from all that political stuff because that was just a personal thing,’ Jobs said.”

“There are, in fact, devoted Republican Macintosh users, but that is not the perception. So Apple desperately needs to introduce a replacement image to achieve the original Mac’s vision. There would be no better way to do this than to add a Republican or two to Apple’s board of directors. Mac users such as Karl Rove or Arnold Schwarzenegger adviser Mike Murphy would be possibilities, but Rush Limbaugh is the most obvious choice. Rush is an ardent Mac evangelist and knows a thing or two about marketing. Even if Limbaugh is not put on Apple’s board, the company should market through his daily radio program, paying Rush to tout his favorite computer the same way he builds mattress sales for Select Comfort,” Hill writes.

Full article here.

Related MacDailyNews articles:
U.S. President George Bush a confirmed Apple iPod user (images included) – December 22, 2004
Rush Limbaugh calls for Apple iCal to Sidekick solution – November 12, 2004
Apple CEO Steve Jobs: ‘I’m going to just stay away from all that political stuff’ – August 25, 2004
President Bush, candidate Kerry both use Apple PowerBooks – July 14, 2004
Apple Computer Board member Gore blasts President Bush; is this good for government Mac sales? – February 09, 2004
Rush Limbaugh: Why does Apple put politics first? – June 27, 2003
Rush Limbaugh comments on Gored Apple – March 21, 2003
The Mac is Bush to Windows’ Clinton – October 25, 2002
Conservative Mac users miffed at Apple’s Jimmy Carter page – October 14, 2002
Mac users of all stripes weigh in on Jimmy Carter flap – October 15, 2002


  1. A fat lying drug addict, military avoider, and all around scum bag is supposed to replace the vision of “the computer for the rest of us”? Give me a break. Give me a f**king break.

    So he “discovered” all this during his “RESEARCH”. Probably the same research that went into proving that we needed to start an ILLEGAL war to steal Iraqi oil.

    Go back under your rock Mr. Hill.

  2. apple does not need a fat, drug-addled, bloviating, lying piece of rotting maggot filth to shill for them. only imaginably repressed, hateful, ignorant armchair pundits do.

  3. Rush is an idiotic lying anti-intellectual; Apple’s board is populated by very intelligent people.

    Putting Rush on Apple’s board would be like putting a live slug in a supercomputer. It wouldn’t really help, and it would be no fun cleaning up all of the slime he leaves behind after he inevitably explodes.

  4. you know, i thought this kind of “Macs are used by liberals” was hooey.. (i’m a right wing extremeist Christian libertarian) and my dad is a pussy Republican.

    He actually accused me of being a hippie liberal because i was mad at Bush because he wants to turn California into Mexico North and thought i was going to vote against him for that. But th ekicker line was “well, you started using those stupid computers from that liberal jerk, Steve Jobs, who doesn’t even know anything about computers.. it was the other guy that was all the brains”

    There’s something to be said, i think, for some right wingism pimping the Mac.

  5. Limbaugh has apparently learned a lot about marketing in the last twenty years. When he was working in the promotions department for MLB’s Kansas City Royals, he did such a terrible job he was fired and escorted out of the ballpark. You have to be a pretty bad promotions manager if you can’t even sell a team on its way to the World Series.

    Political views aside, Limbaugh, Hannity, Franken and Moore are in the entertainment business, not politicians. Their political views hold as much weight as Kate Hudson’s or the lead singer for Third Eye Blind. Apple had a commercial with Yao Ming and Mini-me; you didn’t see fans of Shaq and Billy Barty start flame wars because THEIR guy is better, smarter, more honest, had fresher breath, whatever. They’re accepting money to market a product, not representing the heart and soul of that product. If that were the case, Steve Jobs would be in every Apple commercial, not Mini-me or some stoner girl whose PC ate her term paper.

    Now that I’ve said that, a commercial similar to what dab2 describes above would be interesting, but not with Gore and Limbaugh in the commercial. One is too wooden, and the other has a face that was made for radio. I suggest Karl Rove and James Carville.

  6. My best quote ever:

    “And now the liberals want to stop President Reagan from selling chemical warfare agents and military equipment to Saddam Hussein, and why? Because Saddam ‘allegedly’ gassed a few Kurds in his own country. Mark my words. All of this talk of Saddam Hussein being a ‘war criminal’ or ‘committing crimes against humanity’ is the same old thing. Liberal Hate Speech! And speaking of poison gas, … I say we round up all the drug addicts and gas them.”

    Rush Limbaugh- November 3, 1988

  7. I remember that during the campaign, Steve was listed as an advisor to John Kerry. Steve was quick to point out that, while he had called Kerry and offered help, he was no advisor. I believe he also stopped short of endorsing either candidate (although we know which way Steve leans, at least in the past).

    I think it is a really good business decision to keep Apple away from politics, but I have to admit that Rush was the first Mac Evangelist I ever heard. For years I listened to him rave about the ease of use and the stability of Macs, I just didn’t listen.

    Now I know Rush is right. I think that if you look at any field of endeavour, you will find that many of the top leaders and visionaries in that field are Mac users.

    You may not agree with Rush or President Bush, but you have to admit that they have made it to the top in their fields. Rush revolutionized radio (AM was dead before him) and Bush won by about 3.5 million votes.

    I may not agree with Steve’s politics, and there are many here who don’t agree with mine, but I respect anyone who has the intelligence to choose a superior system and the strength to stand up to the win-tel masses and tell them they are wrong.

    Mac users are individuals (more so than pc users). It would be a mistake to think that intelligent, free thinkers are only on one side of the political spectrum, or that only one ideology can appreciate the Apple way.

    As for Franken and Moore, I may not agree with their views or how they share them, but I do think both are intelligent, funny (at least Al used to be), and highly individual in their thinking. I would almost bet they are both long-time Mac users.

    Just my thoughts, might be way off. ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />


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