“This week, Apple Computer is launching a campaign to sell a new product, the $499 Mac Mini, that portends to transform the world in a way the original Mac didn’t. But Republicans will be needed for the campaign to succeed,” David Hill writes for The Hill. “To research this column, I read lots of discussion boards all across the Internet, and it’s evident that politics still play a role in computer purchases. Just as there are red states and blue states, there are also Mac Democrats and PC Republicans. These battles were especially nasty after Apple went public with its politics and added Al Gore to its board of directors.”

Hill writes, “Apple’s leader, Steve Jobs, seems to have sensed last year that his company was getting too ‘political.’ He backed off some of his campaigning for John Kerry and cryptically signaled to The Wall Street Journal’s Walt Mossberg in an interview that he understands the problem. ‘People have said that I shouldn’t get involved politically because probably half our customers are Republicans — maybe a little less … [but] I do point out that there are more Democrats than Mac users so I’m going to just stay away from all that political stuff because that was just a personal thing,’ Jobs said.”

“There are, in fact, devoted Republican Macintosh users, but that is not the perception. So Apple desperately needs to introduce a replacement image to achieve the original Mac’s vision. There would be no better way to do this than to add a Republican or two to Apple’s board of directors. Mac users such as Karl Rove or Arnold Schwarzenegger adviser Mike Murphy would be possibilities, but Rush Limbaugh is the most obvious choice. Rush is an ardent Mac evangelist and knows a thing or two about marketing. Even if Limbaugh is not put on Apple’s board, the company should market through his daily radio program, paying Rush to tout his favorite computer the same way he builds mattress sales for Select Comfort,” Hill writes.

Full article here.

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