“Steve Jobs is so enigmatic. A couple weeks ago at MacWorld, he introduced the 2.9 lb. Mac Mini and the reaction was so great it was like he had re-invented the PC. Readers are all excited by the little box and have been asking me for my take on it. Like everyone else, I had to scratch my head a bit and ponder what this thing is really for. I know, I know, it is for all those PC drivers who bought an iPod and are now supposed to trash their Windows PC for a Mac Mini. Yeah, but what’s it REALLY for? Movies,” Robert X. Cringely writes for PBS.
“The Mac Mini is one of Apple’s trademark technology repackaging jobs. There ought to be nothing inherently exciting about the little box. It isn’t especially powerful. You can buy smaller Windows and Linux machines. You can buy cheaper Windows machines from all the big brands. Yet the Mac Mini has people excited and those other PCs mainly don’t. Some of it is industrial design — it just looks cool. Some of it is commercial psychology: by forgetting the keyboard and mouse Apple not only saved money, it invented a whole new computer configuration between a barebones box and a complete system. Other keyboard-and-mouseless systems will soon appear from other vendors, I promise you, but they’ll just be seen as copies,” Cringely writes.
“I’ll buy one. I have an old 400 MHz iMac in the kitchen that is begging to be replaced. Lots of Mac users will buy a Mini just to have one, which is why Jobs didn’t really have to tell a big story to explain the little box, nor did he (yet) have to follow the aggressive pricing plan I suggested in my 2005 predictions. He’ll sell the first half million just on exuberant inertia. But then sales might drop off as they did with the original Mac. THAT’s when we’ll get the real story on what this thing is for,’ Cringely writes. “Everyone seems to think the Mini is a media PC, yet it has few characteristics of most media PCs. The box has no TV tuner and no place for one, and no analog TV output. You can’t even burn a DVD with it, at least not yet. But there were hints in that MacWorld presentation, hints of what’s coming, and the Mac Mini is a big part of that.”
Full article here.
Related MacDailyNews articles:
Report: Apple’s Mac mini power connector hints at upcoming add-ons – January 20, 2005
Cringely predicts $249 Macintosh, would make Apple the world’s number one PC company – January 10, 2005
Robert X. Cringely: Steve Jobs ‘is proud of being an a**hole’ – April 30, 2004