iRiver hires U.S. porn starlet Jenna Jameson to promote portable media players

“MP3 [player] manufacturer Reigncom [also known as “iRiver”], recently described as an ‘outstanding firm’ by Microsoft CEO Bill Gates, is making waves by using an adult film star in advertising for its new products. Reigncom late last year introduced its portable multimedia player (PMP) onto the U.S. market, hiring U.S. porn starlet Jenna Jameson to appear in advertisements,” Bang Seong-hun reports for “Industry sources say it was a pragmatic move. ‘One cannot ignore people using the PMP to watch adult material,’ said one. ‘I think they were targeting these customers when we hired a porn actress.'”

Full article here.

MacDailyNews Take: Another class act by a classy company as it preps for its turn to spin down the bowl.

Related MacDailyNews articles:
Portable digital device maker iRiver bites into Apple (literally) via website – January 18, 2005
iRiver CEO on Apple iPod shuffle: ‘It will be very difficult for users to find their favorite songs’ – January 17, 2005
iRiver President: Apple can keep the ‘iPod crown,’ we want the ‘entertainment crown’ – April 30, 2004
Microsoft poised to release ‘iPod killer,’ enlists Creative, iRiver, Napster, others – March 17, 2004
New iRiver flash-memory player: one-eighth the capacity of Apple’s ‘iPod mini’ for US$80 more – February 09, 2004


  1. There they go again. Always promoting all the choices in the PC world.

    I say – of the two – get the one that sucks the best! ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  2. Ah, NOW we know why Bill Gates likes the iRIver. ” width=”19″ height=”19″ alt=”tongue rolleye” style=”border:0;” />

    They may be relegating themselves to an (admittedly large) niche market. Like PCs are good for games and iRivers are good for Porn.

    But seriously the main reason iRiver does not have a chance no matter what they do can be summed up in one word: “scrollwheel”.

  3. Thanks devnull *sniff* it’s nice to be appreciated. Hey! Has the FCC thrown the fear of God into MDN? They edited my previous post! I wrote “fuck” but now it reads “fsck”. Let’s see what happens with this one. Have the editors wimped out? Boo, hiss.

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