iRiver hires U.S. porn starlet Jenna Jameson to promote portable media players

“MP3 [player] manufacturer Reigncom [also known as “iRiver”], recently described as an ‘outstanding firm’ by Microsoft CEO Bill Gates, is making waves by using an adult film star in advertising for its new products. Reigncom late last year introduced its portable multimedia player (PMP) onto the U.S. market, hiring U.S. porn starlet Jenna Jameson to appear in advertisements,” Bang Seong-hun reports for Chosun.com. “Industry sources say it was a pragmatic move. ‘One cannot ignore people using the PMP to watch adult material,’ said one. ‘I think they were targeting these customers when we hired a porn actress.'”

Full article here.

MacDailyNews Take: Another class act by a classy company as it preps for its turn to spin down the bowl.

Related MacDailyNews articles:
Portable digital device maker iRiver bites into Apple (literally) via website – January 18, 2005
iRiver CEO on Apple iPod shuffle: ‘It will be very difficult for users to find their favorite songs’ – January 17, 2005
iRiver President: Apple can keep the ‘iPod crown,’ we want the ‘entertainment crown’ – April 30, 2004
Microsoft poised to release ‘iPod killer,’ enlists Creative, iRiver, Napster, others – March 17, 2004
New iRiver flash-memory player: one-eighth the capacity of Apple’s ‘iPod mini’ for US$80 more – February 09, 2004

52 Comments

  1. CitizenX: the VHS/Beta question was won by VHS by the virtue of being the format chosen by porn producers.

    Paying one pornstar to advertise your product is hardly the same as being embraced by an industry. Anyways, there’s already iBod for that… and iPod Photo has all the perves covered for their own collections.

    Apple’s products allow people to use them as they like. Their advertising is classy unlike this sleazy attempt by iRiver.

    At the same time Playboy releases iBod and those who want that are interested in iPod photo without damaging Apple’s image. iRiver itself using a pornstar is completely ruining any bit of “class” their image ever had.

    Magic word: trouble… obvious application to the article.

  2. This is as lame as buymusic.com hiring Tommy Lee as their spokes-mongoloid.

    And we all know how well that panned out.

    This entry brought to you by the word “pressure.” How topical.

  3. So many of today’s technlogy advancements are driven by porn and gambling. Heck, the Internet explosion was driven by porn. Some of the multicasting protocols were driven by gambling establishments wishing to efficiently deliver horserace data to thousands of customers (I know, I was there).

    Are you suprised?

    Will iRiver come out with its iSmut, complete with disposible covers? For those wishing to “catch” the wave, there’s the iSTD. Or just give your iPiMP a call and download those pics you took through the womem’s room bathroom wall right from your camera!

    iSHT on them too much. Some of there products are nice looking and have some neat feature yet to show up on an iPod (and I don’t mean PlayFerShur)

  4. Do they give instructions on what the best cleaning solution would be to wash your iSpunk off your iRiver when you are done choking your iChicken? Kind of interesting admitting that the target audience for your product is not just a bunch of jerkoffs, but really a group of ENTHUSIASTIC jerkoffs.

  5. My, my, my. We are slow today, aren’t we? I talked about this more than two hours ago on this thread about iRiver’s “bitten apple” ad campaign. I also talked about how appropriate it was that the iRiver was called PMP. I even warned Tera that there was a porn actress out there with her name (almost) selling a Tera Patrick love doll on eBay. You know, you people should really listen to me; it would do you good to,,,fsck it, never mind.

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.