iRiver hires U.S. porn starlet Jenna Jameson to promote portable media players

“MP3 [player] manufacturer Reigncom [also known as “iRiver”], recently described as an ‘outstanding firm’ by Microsoft CEO Bill Gates, is making waves by using an adult film star in advertising for its new products. Reigncom late last year introduced its portable multimedia player (PMP) onto the U.S. market, hiring U.S. porn starlet Jenna Jameson to appear in advertisements,” Bang Seong-hun reports for Chosun.com. “Industry sources say it was a pragmatic move. ‘One cannot ignore people using the PMP to watch adult material,’ said one. ‘I think they were targeting these customers when we hired a porn actress.'”

Full article here.

MacDailyNews Take: Another class act by a classy company as it preps for its turn to spin down the bowl.

Related MacDailyNews articles:
Portable digital device maker iRiver bites into Apple (literally) via website – January 18, 2005
iRiver CEO on Apple iPod shuffle: ‘It will be very difficult for users to find their favorite songs’ – January 17, 2005
iRiver President: Apple can keep the ‘iPod crown,’ we want the ‘entertainment crown’ – April 30, 2004
Microsoft poised to release ‘iPod killer,’ enlists Creative, iRiver, Napster, others – March 17, 2004
New iRiver flash-memory player: one-eighth the capacity of Apple’s ‘iPod mini’ for US$80 more – February 09, 2004

52 Comments

  1. I suggest Rocco Siffredi to promote iPos Shuffle to store the recent Playboy set for iPod Photo….. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />) At least Apple can grab men AND WOMEN as opposite to only men ad by IRiver… Apple is a democratic company promoting equal rights!!!!!!!!!

    In italy we use to say “they are at the dessert….”

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