“Apple’s new Mac mini could be about to do for the personal computer market what its iconic iPod has achieved for the music industry and the role of the internet,” Perry Gourley reports for The Scotsman. “Apple’s latest product is being tipped to shake up the personal computer market and dramatically speed up the advent of the digital home. When the Mac mini arrives in the shops in the US later this month, and probably next month in the UK, it seems destined to become another must-have gadget.”
“Ian Harris, deputy editor of MacFormat magazine, thinks the Mac mini could herald the start of a new era in the computer market,” Gourley reports. “‘Apple has been known for making expensive computers which people have been prepared to pay more for because of what they offer,’ he said. ‘But the iPod has given the mainstream market a taste for Apple. PC users who like the simplicity, elegance and style of their iPods will be tempted to buy a Mac mini.'”
Gourley reports, “‘We believe the Mac mini will increase the percentage of iPod-toting Windows users who purchase a Mac by almost threefold,’ suggests Needham analyst Charles Wolf. What Apple does next increasingly dictates future trends across the media and consumer electronics industries. Success for the Mac mini could have much wider implications than just fuelling Apple’s already rocketing earnings figures… Apple appears on the brink of making a real assault on the personal computer market, where it currently has only a 3% share. That assault comes on the back of the phenomenal success of the iPod music player, which has created what has been dubbed the ‘halo effect’ for Apple. That is driving significant sales increases across Apple’s product range as more consumers become Apple devotees. Its latest quarterly figures, released last week, were the proof of the pudding. Sales of Mac computers have topped a million – up 26% on last year, compared with a predicted rise across the computer industry of about 10%.”
“Bank of America analyst Keith Bachman said in a note to clients that the bank believed Apple was now in a very strong position to grow market share, citing its better media capabilities and virus protection as a real pull for consumers who have been won over by the iPod,” Gourley reports. “Whether Apple will ever succeed in winning back the double-digit share of the personal computer market it once had remains to be seen – as does whether it can make sufficient returns in a mass market where other manufacturers have struggled. But the company’s progress in recent years still represents a remarkable revival story under Steve Jobs,” Gourley reports.
Full article here.
MacDailyNews Take: Does market share really matter? Isn’t “installed base,” currently around 25 million Mac users worldwide, of more importance to Mac software developers, peripheral makers and writers of device drivers, online banking web developers, and the like? As long as the Mac user base continues to grow, developers and others others should never forget that there are 25+ million Mac users waiting for Mac versions of their products – and Mac users’ ranks are growing daily.
Related MacDailyNews articles:
Report: Apple gained significant market share of computer industry during past quarter – January 12, 2005
Apple finally stops overreaching for ‘switchers’ and goes for ‘adders’ instead – January 12, 2005
Switching from Windows to Mac? Don’t forget to ask to ‘cross-grade’ your software – December 21, 2004
Is Apple’s market share really that important? – October 18, 2004