“The much-anticipated Mac Mini has arrived, and some Windows users who’ve toyed with the idea of a Mac are ready to open their wallets. Apple figures many Windows users have been interested in a Mac, but were daunted by the price tag,” Ina Fried writes for CNET News. “Now that the cheaper Mac Mini has arrived, how many PC users will switch?”
“Windows developer Alex Gorbatchev just bought his first Mac. The Toronto resident said he has long wanted to see how the other side lives, but the iMac was ‘too expensive a toy. I’ve never had my hands on a Mac and I’m really curious to get my hands on one,’ Gorbatchev said in an e-mail,” Fried reports. “Gorbatchev is just the kind of person Apple Computer hoped to appeal to by introducing its $499 Mac Mini. The company reasons that plenty of Windows users have been interested in a Mac but are turned off by the hefty price tag.”
“The Mac Mini is indeed cheap by Mac standards, though it’s still pricier than bottom-of-the-line PCs. That said, analysts say it is just the kind of device that could spur PC-toting iPod owners and others to give the Mac a try–the so called ‘halo effect’ Wall Street has been looking for. The main question now is just how bright a halo the new machine will shine on its maker,” Fried reports.
Full article, with many more examples, here.
MacDailyNews Take: Sticker price is not indicative of the total cost of ownership of a personal computer. Macs are immune to Windows viruses, adware, spyware, and malware. Plus the software you get and the Mac OS X operating system in unavailable on any non-Mac PC at any price. The Windows-centric media and Windows-only users who have deep-seated “Mac issues” will be grappling with understanding the Mac mini for awhile.
To really understand the Mac mini, think of it as an amazing $499 software bundle and OS package that is literally unrivaled in personal computing history that includes a free Apple Macintosh computer.
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Apple Computer equips their stealth army with mini recruiting weapons – January 14, 2005