“Apple hopes to boost its share of Japan’s portable digital music player market to 80 percent from around 50 percent now, Vice President Yoshiaki Sakito said today. Apple will realize the goal with the flash memory-based iPod shuffle digital music player to be launched in Japan tomorrow, Sakito said,” Jiji Press English News Service reports.
“The iPod shuffle, Apple’s first flash digital music player, stores less music data than the company’s existing players, which use hard disk drives, but it has a smaller body size and lower price. In Japan, it is expected to retail at around 10,000 yen (US$98), about half the price of similar products sold by other manufacturers. Expressing a bullish outlook for the product’s Japanese debut, Sakito said the Apple group has received more prerelease orders for it in Japan than those placed for the iPod mini player, which became a blockbuster last year,” Jiji Press English News Service reports.
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