“I’ve never quite understood how Apple products are priced. They have consistently been more expensive than the competition – sometimes as much as 30 per cent or 40 per cent more than their PC equivalents, never mind the extra you have to pay after the exchange rate is factored in,” Jack Kapica writes for The Globe and Mail. “Ever price Apple keyboards, mice, monitors or software?”
Kapica writes, “There’s a great lesson to be learned along College Street in Toronto, just west of Spadina, which my friend Deep Geek calls ‘suicide row’ because there are so many computer stores undercutting each other’s prices. Check the price of any software package for sale in that three-block area, and then go to the one store in that neighbourhood that sells Macs and Mac software: The Mac stuff is usually being sold with the retail price on the sticker: full freight, no competitive pricing. Apple prices, in short, seem to have little to do with the evangelism its devotees profess. If Apple and its fans want Windows users to switch, a good strategy to accomplish this goal would be to price their products more competitively.”
Kapica writes, “And selling the stripped-down Mac mini for much beyond $500 (Cdn.) isn’t going to do the trick. Even the $599 street price being charged by the University of Toronto Bookstore ($725 if you want the 80GB hard drive model) still seems a lot for a basic computer these days. For that money you can get a Dell PC with Windows that kicks butt – and it will include a monitor, a keyboard and mouse. Some retailers will even toss in a printer.”
MacDailyNews Note: To pick just one of many, ClubMac.com offers the choice of a free Keyboard and Mouse, a free Epson Printer, and other freebies with the purchase of a Mac mini.
Kapica continues, “Besides, there’s another, even bigger hurdle for Windows users: the cost of migration. If Apple is targeting existing PC owners, it is also telling the Windows crowd that they will have to replace all their old software – and that usually means paying full retail price for each package.”
MacDailyNews Note: “Usually” is a relative term. You have to ask your software maker to “cross-grade” from Windows to Mac versions for the upgrade price and you’ll be surprised at how many will do this for their customers.
Kapica continues, “Don’t get me wrong, as Mac fans usually do: I love the Mac, and I love the design of Mac OS X. But I have never had the money to indulge myself. Every time I wanted to, I could always find a more powerful PC with attractive features for the same price.”
Full article here.
MacDailyNews Take: Kapica writes, “I could always find a more powerful PC with attractive features for the same price.” Would those “attractive features” include cleaning adware, spyware and malware ad infinitum, reloading Windows semi-annually, and applying Windows patches to patch patches that you thought were patched, but weren’t full-patched three patches ago? If Kapica is a “Mac fan,” Rob Glaser is grooving to an iPod right now. Most people who’ve used both Mac OS X and Windows XP enough seem to understand the Mac’s value. Has Bill Gates spiked the water in Canada with something recently?
Related MacDailyNews articles:
Nat’l Post: Macs are ‘over-glossy fashion plates designed people who like to overpay, brag about it’ – January 13, 2005