Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales

“Apple executives said Wednesday that they’re starting to see the ‘halo’ effect from iPod sales clearly pay off with higher sales of Macintosh computers. Apple sold 1.05 million Macs in the quarter, compared with just over 800,000 in the previous quarter,” Jefferson Graham reports for USA Today. “At many Apple retail stores, [Apple CEO Steve Jobs] says, customers came in to buy an iPod and walked out with the digital device and a Mac computer. Many owners of Microsoft Windows PCs ‘have had a rough year with viruses and spyware,’ Jobs says. That’s spurred interest in Macs, he says.”

Grahma reports, “Michael Sansoterra, an analyst at Principal Global Investors, says he was ‘blown away’ by Apple’s quarterly results, which came in higher than Wall Street estimates. Apple sold 4.5 million iPods in the holiday quarter, up from 2 million the previous quarter. ‘People are looking at Apple in a new way,’ CEO Steve Jobs says. ‘The iPod reminded them that Apple is the innovator in the personal computer market.'”

Full article here.

MacDailyNews Take: Jobs’ comments remind us that he hasn’t forgotten about the Mac in the face of unbelievable iPod success. Of course, even without Jobs’ comments, the introduction of the Mac mini shows he’s deadly serious about increasing the Mac platform’s user base.


Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.