“There are a lot of differences between Mac people and PC people. Mac people, conventional wisdom says, stand for creativity; PC people represent conformity. Mac people don’t care about cost; it’s all PC people care about. But a new one dawned on me while watching Apple Computer CEO Steve Jobs deliver a keynote at Macworld on Tuesday,” Michael Kanellos writes for CNET.
“All the presentations looked great, but they also seemed foreign and impersonal. Who puts a soundtrack to their family photos? ‘Mom’s second-wedding shots–cue up the Skynrd.’ Most of us are lucky to have poorly labeled computer files, a cardboard box with prints and/or a vague idea of who is in the picture,” Kanellos writes. “Again, it looked wonderful on stage, but if you actually synched your home photos into a slick presentation, your friends will fear that a pitch to buy a time share is coming next.”
Kanellos writes, “Then there was the new computer, the Mac Mini. Measuring 6.5 inches by 6.5 inches by 2 inches, the computer is one of the more stylish desktops out there. Dell’s mini desktop is about twice as big*, measuring 12.7 inches by 14 inches by 3.8 inches. Sony’s handheld Type U computer is smaller but costs more. Still, consumers pay for the style of Mac Mini. The $599 model comes with a 1.42GHz PowerPC processor, 256MB of memory, an 80GB drive and a DVD/CD-RW drive. A similarly configured Gateway 3250 (2.66GHz Pentium 4, 80GB drive, 256MB memory, same drive) costs $499; $100 less with a rebate. But the Gateway also comes with some important extras–namely a keyboard, a mouse and a 17-inch screen. The Mac Mini has none of this. Cool industrial design with an artsy interface or a monitor? It depends what you’re looking for.”
Full article here.
MacDailyNews Take: How does a well-done slide show composed of photos you’ve personally taken combined with the perfect piece of music you’ve carefully chosen equal ” foreign and impersonal?” Only to the average Windows PC user who equates quality computer output with the impossible. You might be asking yourself, “is Kanellos stupid?” We don’t think he’s any more stupid than the average Joe, but he’s an excellent example of what Apple’s up against, $499 Mac or not.
You think Apple’s going to magically rule the world with the Mac mini? Think different. There’s a lot, and we mean a lot, of work to do first. This question from Kanlellos says it all: “Cool industrial design with an artsy interface or a monitor?” Average schulbs just don’t get it. They haven’t for 20 years and a $499 Mac isn’t going to magically fix the problem until Apple gets the message out that it isn’t RAM, GHz, GBs, keyborads, mice, and monitors, it’s the OS, stupid. Good luck to Apple because, if this article is any indication, it’s going to be like talking to hundreds of millions of blank walls.
[* UPDATE, 12:10PM: MDN Reader, Joe Architect (who actually passed 2nd grade math), writes: “Mac mini = 6.5 x 6.5 x 2 = 84.5 cubic inches, Dell = 12.7 x 14 x 3.8 = 675.64 cubic inches, Truth = 7.99 (round to 8) times as big.]
Related MacDailyNews articles:
Analyst: Mac Mini and iPod Shuffle are big winners for Apple – January 11, 2005
Apple introduces Mac mini, most affordable Mac ever starts at just $499 – January 11, 2005
More evidence that Mac users are smarter than Windows users – July 16, 2004
Defending Windows over Mac a sign of mental illness – December 20, 2003