“Apple Computer introduced its first low-priced Macintosh on Tuesday, signaling its bet that most consumers now see computers as simply another appliance in the modern house. While computers have long been sold as machines that can turn a home into an office, most Americans now use them in their bedrooms and kitchens as e-mail terminals; as hubs for playing music, storing and editing photos; and as stations for navigating the Web,” John Markoff and Saul Hansell report for The New York Times.
“The new Mac Mini, priced as low as $499 without a keyboard, monitor or mouse, is aimed squarely at the needs of this new digital household,” Markoff and Hansell report. “The new Apple strategy, which moves the company deeply into the consumer electronics market, positions the new Macintosh as an entertainment and communication device. It also promises to intensify Apple’s battle with Microsoft in the personal computer market dominated by machines using Windows software. ‘I wish I had a nickel for every time people have suggested that we do this,’ said Steven P. Jobs, Apple’s chief executive, at a conference on Tuesday. ‘We want to price this Mac so that people who are thinking of switching will have no excuse,'” Markoff and Hansell report.
“But Apple’s introduction of a low-priced machine is not likely to cut significantly into Microsoft’s dominance in personal computing; more than 90 percent of PC’s are Windows machines. More important, Microsoft is also moving to turn PC’s into entertainment centers with its Windows Media Center Edition software, which lets a computer double as a television and video recorder. Gene Munster, an analyst at Piper Jaffray, said that Apple’s consumers were probably not going to give up their Windows PC’s but might buy a Macintosh as an additional computer for entertainment. ‘It’s not about switching but adding,’ he said. ‘People may still need a PC because of work activities, but this is for doing multimedia activities and searching the Internet,'” Markoff and Hansell report.
Full article here.
MacDailyNews Take: “It’s not about switching but adding.” Now, where have we heard that before? Oh, yeah, it goes something like this: For our Windows-only friends, information about smoothly adding a secure, powerful, and fun Mac OS X machine to your computing arsenal can be found here.
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