Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’

Creative says it has sold more than two million MP3 players last quarter. “While the Christmas season is over, Creative believes that demand will still be strong, and plans to continue with its production momentum this quarter,” Connie Tan reports for Channel NewsAsia.

Tan reports, “Over at MacWorld, Apple Computer has launched a new iPod digital music player costing as little as US$99. Chief executive Steve Jobs said Apple had sold 4.5 million units of its blockbuster iPod in the last quarter, almost double that of its nearest competitor, Creative’s Zen Micro. But Creative’s CEO Sim Wong Hoo says Creative is not worried about the new flash player from Apple eating into its market share.”

Said Mr Sim, “Actually, to me it’s a big let-down: we’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product.

“So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.”

Full article here.

MacDailyNews Take: Whatever. One question: how many of the Creative players were considered “digital lumps of coal” and returned so that people could go get the Apple iPods they really wanted?


  1. moron. and who actually bought zen micros…two million? That.s not a small number…the world is full of stupid, stupid people [must ship only to red-states]. <– magic word was ‘left’, couldn.t help myself.

  2. I really doubt this 2 million number they are throwing around, I don’t know of one person who has ever bought one of their MP3 players, I’ve seen more Dell DJ’s than any Creative pos.

  3. hmmmm, too bad those crappy creative mp3 players don’t have itunes to work with, or the itunes music store….yeah, even If i liked anything from creative, I wouldn’t buy it cuz of the crappy software alone.

  4. What he is missing is the fact its not just the features of the player that make people love iPods of any type, its the smooth integration of player, computer and purchasing with iTunes/iTunes Music Store. Its a total package. They may have sold a lot of flash players in the past because people put up with them because they did not want to pay or could not pay $250 – $500 for an iPod to use with iTunes. Now they can pay $99 – $149 and get the ease of use from start to finish.

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