Windows iPod+iTunes users switching to Apple Macintosh platform

“Tim Hanrahan and Jason Fry write for The Wall Street Journal’s “Real Time Exchange” every Thursday, posting responses from readers to their Real Time column, published Mondays. Their latest article:

“Readers weigh in on Apple and possibility of ‘Halo Effect'”

“In Monday’s column, we predicted that the combination of the iPod’s popularity and the increasing worry over viruses, security holes and spyware in Windows PCs will lead to the second coming of Apple Computer as a home-computing power,” Tim Hanrahan and Jason Fry report for The Wall Street Journal. “To say that struck a chord would be putting it mildly. Boy, did we ever get mail — including a significant number of people who said that the iPod, Windows security concerns or a combination of the two had made them switch to a Mac or plan to do so. We also got letters from readers who disagreed with our hypothesis.

One letter goes like this, “For 20 years I have purchased countless PCs for our family of four, each of whom wanted each successive wave of Intel and Windows innovations. We knew there were Macs out there, but they never were much of a consideration, because we were connected to a PC world at work, at school and with friends and family. In the last few weeks, three of us have switched to a Mac, and the fourth will do so soon. In the blink of an eye we have gone from all-Redmond to all-Cupertino, and we are not looking back.”

Full article with the letters here.


  1. That is the best use of newspaper article space I’ve seen in a long time. Albeit slowly to those of us who already know, maybe the paradigm is shifting. Sometimes people just need to suffer their own personal limit of self-punishment before they figure it out. It’s light the magic light bulb going off over someone’s head… but it’s fun to watch!

  2. At least people are waking up to the fact that there is a whole new computing experience out there, something that many of us have known for years. The major problem for any potential switchers are getting over the fact that, on first look, Macs appear more expensive than PCs. When you have Dell advertising a comp with a 15″ LCD monitor for �379, it’s hard to show why Macs represent a cost saving over the long term. Also one has to get over the “just good enough” mentality.

    I recently spent several hours talking to someone who wanted to buy two laptops. From his criteria, I recommended the 15″ 1.33GHz PowerBook as perfect for his requirements – photo management and manipulation, video editing etc., etc. Despite my earnest warnings as to the problems with Windows, he still went and bought two Dells – within two days, both machines were infested. Maybe he’ll switch now ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. All talk, but you don�t see Apple or Jobs boasting about it – so it ain�t happening in big numbers.
    (How many people are switching from Apple to Pc? I know a couple – tried to talk them out of it, but the price and games switched them.)

  4. Considering all the apprehension most Windows users probably feel about switching, it’s not too suprising that it is a slow movement. Many Mac users were slow to move to OS X.

    Maybe now these switchers will tell their friends that they switched and it wasn’t so scary�maybe they will tell them how great it is to compute without having to worry about the computer all the time.

    Welcome to the community!

  5. People prefer to remain in known places or environments because they feel they can control on emergencies. Sometimes, they dare to unknown places or decided not to do it, but reasons are diverse.
    One of my best friends lives real far away from me, I use to contact her through MSN Messenger because they have a Compaq at home. For the past two months she was not on line and, when her daughter finally got on-line, I asked her the cause of the absence and she told me that it was because of viruses. I then told her to consider a Mac. Here it is a little conversation with her: ��Macs sucks� se said. ��Why do they suck?� ��Because they have not MSN Messenger 6.1� ��But Macs do not have viruses� ��But it is much more important MSN 6.1� ��Even if you are off-line for 2 months� ��Yes, even with that. There are things that are not logical.�

    I cannot deal with that, really.

  6. It’s good to see Apple doing well. But I don’t really care about how well the Company does versus Microsoft. All I want is that Apple remains strong and independent and continues to innovate and evolve high quality, easy to use software. I have used Apple since 1986 and could not now conceive of using a Wintel machine.
    The biggest threat to Apple is from within the company itself; if those running it start getting a bit bored. Apple will prosper as long as the principals within the Company remain committed and enthusiastic.
    And a few Wintel switchers, whilst pleasing, really won’t make much of a difference.

  7. Biggest problem with Apple right now is lack of new, faster computers.
    You buy one ipod and its good for life – how many people need to buy a new ipod every two3 years? (I still have a 12-year old Sony walkman that the family uses.)
    However, a computer is different. One needs to get a faster one just to keep up with things.
    Apple and it�s not being able to bring out faster computers (yes, blame IBM) is detrimental to the long term advancement of Apple.

    Amazing the lack of rumors for the upcoming MacWorld in SanFran. Ain�t nothing new coming out except in ipods…

  8. Rick… tell your friend about Adium or Fire. They can IM anyone of the major services.

    Arm yourselves with info people… there is always a solution to get your friends and family off the vile PC.

  9. Yeah… Listen up..

    I sent this to Paul Thurrott, saying he should take solace in the non-switchers at the bottom of the page..

    His response, firstly .. that the bottom of the page stuff was unfair, and I shouldn’t label him a mac-hater..

    but in the same breath..

    “I don’t care what any reader opinions are”

    I wonder if he knows.. THOSE ARE THE SAME READERS WHO HE CLAIMS TO UNDERSTAND INSIDE AND OUT.. The same readers who he thinks will drop their ipods for the 8lb PMCs in 6 months..

    (No.. the reader opinion was not directed at me..)

  10. Candy Striper,
    While it is important to always be creating and releasing faster and more powerful/capable computers, I wouldn’t say this is exactly a huge problem for Apple. My 700 Mhz iMac has been able to tackle everything I’ve thrown at it over the past couple years. I’ve been able to do all the things I want on it, including making movies and burning them to DVDs. The processor seems fast enough, and with 512 MB of ram, my only limitation right now is harddrive space (which can easily be fixed).

    Many consumers still seem caught up in the processor speed wars of Intel and AMD. Sadly, their perception of the quality and capableness of a computer is often based on how “fast” the computer is, even though they could still do all the things they want to on a machine that is half as “fast”. Except for perhaps intense gamers and those that routinely use powerful business applications, I think having the fastest processor is not going to be too important for most people.

  11. This was the best article I have read thus far on MDN. Oh yeah FYI for everyone, I got my girl to get a PB instead of a Dull(Dell). ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

  12. For the few sceptics among the posters, I can fully understand your point of view. After all, dreams so seldom come true …

    but I think you’re going to be changing your tunes after the sales results for this quarter at the beginning of January, and I don’t mean just the iPod results.

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