“Apple stock is hitting it highest levels of the young century this week, spurred on by sales of its iPod music player. According to analysts, Apple will sell more than 4 million units in the fourth quarter. The music player market is hot and likely to remain so until 2007 which means Apple has plenty of good quarters ahead. Even better for the company, analyst Steve Milunovich of Merrill Lynch now says that he believes sales of the iPod are going to drive increases in computer sales, as new customers become accustomed to the Apple brand for the first time. As was predicted several years ago, the iPod has become Apple’s Trojan Horse, introducing Windows users who previously would not consider a Mac to the Apple user experience,” Transcend Strategy Group writes. “Non-Mac users who have a positive experience with iTunes are more likely to try an iPod or even a Macintosh computer product.”
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