“Nancy Burgess wasn’t entirely certain what an iPod was, but she was certain that it was the sole item on her 18-year-old daughter’s Christmas wish list. “‘That’s it. That’s the only thing she wants,’ the Faribault woman said as she shelled out $399 at the Apple store at Southdale for a 40-gigabyte version of the portable music player. ‘And Mom doesn’t know a lot about what it does,'” John Reinan writes for The Minneapolis Star Tribune.
“What the iPod does is sell — like nothing in the history of Apple Computer Inc. and like nothing else this holiday season. Analysts say Apple will sell about 4 million iPods this quarter, up from 733,000 in the fourth quarter last year. The iPod is so hot that some U.S. retailers, including Best Buy and Amazon.com, say they’re in danger of running out,” Reinan writes.
“Dan Fenner, assistant manager at the Southdale Apple store, called sales ‘fantastic. ‘We’ve got people buying for whole families, six or eight at a time,” he said. “I’m in the process of ringing up a corporate sale of more than 200 iPods.’ Fenner said supplies at the company-owned store ebb and flow. Right now, he said, he has a good supply,” Reinan writes.
“Since 2002, when Apple introduced the iPod, the company’s stock has risen from $23.30 a share to $65.26, an annual gain of 41.2 percent. In that same period, the Standard & Poor’s 500, a broad stock-market index, has gained 2.2 percent annually,” Reinan writes. “That kind of performance makes investors happy, but perhaps not as happy as those who find an iPod in their stockings on Christmas morning. One Eden Prairie dad was at Best Buy on Wednesday, picking out an iPod for his 14-year-old daughter. ‘She wanted one for her birthday and didn’t get it, so now we’re going to surprise her,’ said the shopper, who didn’t want to be identified for fear that it would spoil his surprise. ‘It seems like my child is the only one in the world who doesn’t have one.'”
Full article here.
how can you not know what an iPod is? I’m a parent and I know. Hope Nancy Burgess’ daughter doesn’t read that article. Talk about spoiling the fun
Most adults with kids know what it is because its what their kids are asking for.
I know a few adults in NZ who dont know what an iPod is. I am not one of them
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I dont have one and I dont want one. Or should I say I dont have one because I dont actually need one and will never use it, so have not got one, but want one anyway.
Let’s see…4 million iPods, 6% switcher rate, an extra 240,000 switchers.
Not too shabby.
I can’t wait to see the post-Christmas impact on iTMS as all the new iPod users also use their Gift cards to load up their new gifts.
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I’m glad that I loaded up on Apple stocks early in the year, as well as making weekly additions.
None of my family is asking for an iPod for Christmas. They all have mini’s already.
Now its time to focus on accessories…(better ear buds)