Dvorak: Apple’s iPod may get a run from MSI’s X2 MEGA View portable multimedia player

“Various interlopers have taken on Apple with lower price points and failed largely because the Apple design is the most compelling. This may end if the Taiwan based MSI has any say. With a range of X2 branded MP3 players. The company is matching prices with the Apple hard disk offerings but adding a video component. This is something Apple has been reluctant to do and others who have tried have not achieved the price points of the X2 brand handheld hard-disk-based MP3/MPEG4 combo player,” John C. Dvorak writes for CBS MarketWatch.

“I have used the new MEGA view $399 device and I’m impressed. I’m not easily impressed, either. This device, which does everything the Apple iPod does, also allows you to use its PVR (personal video recorder) capabilities to record and play video. You can also drop your digital photos into the unit to create a slide show for friends. It also incorporates an FM radio (which you can also record from) and a digital voice recorder… To me this concept replaces the various video ‘Walkman’ devices such as the one I once owned shown in this picture. I suspect that this device will be something children will love to have on long car drives,” Dvorak writes. “I chatted with X2 President Rex Wong about the device and price-points and specifically asked about the apparent reluctance of Apple to move into video on its iPod. Wong believed that Apple was too enamored with its price points and margins and would have to price the video iPod at $499 or higher which is impractical. Indeed, others have tried to sell $500 devices such as this with no luck. He believes that $399, the same price as the highest price iPod will trigger sales.”

MacDailyNews Note: The iPod with the highest price is the iPod photo 60GB which goes for US$599 and is selling briskly along with its US$499 sibling, the iPod photo 40GB, according to anecdotal reports from MacDailyNews sources.

Dvorak continues, “The other factor regarding the iPod is the fact that Apple also sells content for the device with its iTunes initiative. I’m guessing that it’s trying to come up with a video equivalent iMovies initiative to rationalize a video iPod. Having used this device, there is no question that Apple and all the others will have to consider video in this mobile media market. For the short term X2 is the leader.”

Full article here.

55 Comments

  1. “Having used this device, there is no question that Apple and all the others will have to consider video in this mobile media market.” sayeth the guru, John Dvorak. Apple has considered video in the mobile media market.

    I already have a portable video player; it’s called a ‘Powerbook.’ My wife has one too; it’s called an ‘iBook.’

    Why would I want to spend $500 – 600 on a ‘portable media player’ that has a 3″ screen when I already have iTunes, iMovie, & DVD Player already integrated into a portable computer with screen between 12″-17″?? Especially when I could save the 500 bucks, add 500 more and get an entry-level iBook!

    Apple’s solution is to use laptops for video & music, iPod for music portability, all integrated and handled with the iLife suite. Mr. Dvorak just doesn’t “get it.”

  2. As a gadget freak I like all the features but will not be buying one of course. I think Apple will get into this when they have figured out how to get content for it. Maybe a IMVS? (iMovie Video Store) They need a better codec and compression so normal BB users can download in reasonable times. I wonder if the new H264 codec will help. When apple provides the REAL solution I will get one.

  3. Dvaorak is such an ass. Has this guy ever been right about anything (after the initial tech wave in the 80’s) ? No insight in this review at all, just another IPOD dragon slayer prediction.

  4. i’m gonna be in the hospital for a while and that looks like something i would use. but i probably woudn’t use it anywhere else. road trip perhaps, maybe during a lecture, but the concept of “all in one” digital devices just doesn’t appeal to me.

  5. Dvorak’s piece is just an infommercial.

    Even if people don’t want/need it, I believe the iPod photo will get video capability — because every competitor will include it and Apple will cover that market if it shows some signs of life. The unit already has a color display and a video out, no?

    The thing is, Apple will first add some compelling essence to the unit, whereas others are making a product without a market because-they-can, hoping it will catch on. What’s interesting is that they can’t make a dent in the significant market of portable digital jukeboxes because Apple moved the goalposts with compelling software, design and marketing.

    Can you imagine someone saying, “I’ve got MSI’s X2 MEGA View?” with any affection?

  6. What’s funny about the latest devices that are trying to compete with iPod is that these companies seem to make devices based on commentaries from these half cocked analysts. Does anyone do any market research anymore? The device looks like a malformed digital camera. These put-every-feature-you-can-but-never-use devices are going to do nothing but clutter up landfills.

  7. Video for trips this is a great idea … in fact at Autozone you can buy two lcd’s and a dvd player for your car for 249.99. That’s why Apple won’t get into the video business yet.

  8. It’s interesting that while the majority of people building home theater systems are trying to get the BIGGEST screens possible some ids are trying to sell tiny postage stamp systems. Obviously not paying attention to consumer trends.

  9. Back then when there was mainly IBM “they” laughed when an unknown company named after a fruit and run by two hippies put on the market an ugly shaped typewriter looking thinggy claiming to be a computer for the rest of us. Today IBM sold its PC business to a Chinese company and the hippies are making a mint.

    This new device might be ugly and have a ridiculous name, but it addresses many of the features that early adapters have been looking for. It is only a matter of time when form and function will come together in a beautiful package and if it isn’t from the fruit company many of us will have a dilemma to face.

  10. Who wants to hold a tv with a 2 inch screen in their hand at 12 inches from their eyes for two hours to watch a movie?
    And exactly when and where would one need to do this?
    Everybody has a tv or a computer to watch things on. I can�t imagine in what circumstance I could see a need for using this over and over again.

  11. The main problem with a device like this is: the people who can afford to buy such a toy (with its limited range of uses) already own laptops. Laptops that can to the same on a bigger screen, laptops on which you can type in between, and surf. Laptops on which you can play the only legal form of digital video entertainment, a DVD.
    How many movies can you fit on a 20 GB drive? With compression, maybe 10. And it takes you about 10 hours minimum to create those 10 compressed movie files. I currently own 42 DVDs. Even this limited variety would not fit on this device, even with deplorably low quality compression.
    These guys miss the iPod concept of carrying around a collection of media files. You don’t have to makes choices beforre you leave home.

  12. Wong, Dvorak and the rest of the ilk are way too enamored with their own opinions of the how and why to de-throne Apple to think clearly. For them, anything the iPod does not currently do, is clearly a major flaw and somebody else can do better. (NOT)

    The market is littered with failed electronic junk; this is just another one of them.

  13. Every analyst seems to assume that free legal video content is not an issue — if you build a device like this, Hollywood and the MPAA will just line up to supply it, DRM-free. I bet if Apple did actually make a video iPod, they would all start changing their take to “You can’t get any legal content for this; what is Apple thinking?”

    I know, I know, I’m a zealot, etc. etc.

  14. How come people just don’t get it!? If you can’t beat them, join them. If competitors really want to make money off of the iPod, they need to start making peripherals. For every iPod purchase, imagine the money that could be made if people also bought a peripheral (iTrip, XM Radio, Sirius Radio, media readers for cameras, etc.). Companies need to collaborate with Apple to bring widespread support for peripherals.
    1,000,000 ipod user base * min. $30 add on * % of peripheral purchase rate (~30%) = $9,000,00

    Wake up and smell the iPod effect.

  15. There are so few real details about this X2, that one really can’t make a realistic assessment. You just have to believe John (which I don’t). I could not find anything on the MSI website about the X2.

    John does not describe in any real detail how one copies movies, whether FM reception is remotely decent, or what copying pictures to the X2 really means.

    Until we actually see the product, I don’t believe there is any real reason to talk about it. For all I know, John dreamed this up to get iPod fans all agitated.

  16. count floyd
    looks pretty cool. supports Macs. Play Mpeg 4. What are you call complaining about? Apple will never make a product like this.

    I haven’t complained about the device (yet), but simply looking at specs does not tell the whole story about an electronic device as the iPod so readily shows. Overall form factor, ease of use, portability (if it’s to be carried around), interface, and other factors matter equally if not more so than specs.

    Does anyone know what the processing power inside of an iPod is? Does anyone care?

    I don’t think this device is so much a bad idea, but rather a poor implementation of a potentially good idea (potentially only if done correctly). Having owned a Nintendo Gameboy Advance and Gameboy Advance SP, I can tell you that any device with a screen that needs to be watched for extended period (games or video), it’s a bad mistake to not use a flip up. You get more screen space for smaller form factor, and can easily view at a more comfortable angle (ergonomically it’s very hard to hold a video screen that does not flip up at a comfortable angle for extended periods, it’s really hard on your wrists). Also, any portable device with a viewable screen has a tendancy to get scratched if it’s not a flip up.

    The iPod is an exception only because you are not normally staring at the screen for extended periods when you’re using it. You can use it comfortably with it in your pocket or a protected case.

    If the device was a flip up screen. I might feel differently about it. Also, if the interface of the device was more like the iPod and less cluttered looking (looks like a digital camera, which have terrible interfaces), I might like it better. Again I go back to what I said about specs. I’m not going to be using specs, I’m going to be using a device, and if the interface is not clean and elegant and easy to use, then it’s worthless to me. However, that said, I wouldn’t mind if this sort of device caught on so maybe Apple would come in and do one right.

    I’m hoping Apple makes a hard drive based digital/video camera.

    Just my 2c.

  17. Apple would do well to look at some of these features, and it’s only a matter of time before they implement them. (Possibly with a video store or something.)

    To those people complaining about the lack of legal video content, think again. This thing has a PVR aspect to record from TV, so you can take recorded video with you for personal use. This is legal. (Like a VCR or a Tivo)

    However, the best use of a PVR is to record things when you’re not around. If it doesn’t have a timer setting, et cetera, you’d have to set it up to record something at the exact time, when you might as well be watching it.

    I _would_ like to see an iPod with a recordable FM tuner (actually, AM/FM), and a built-in microphone.

    But then again, I’d like to see a flip-top iPod with digital camera, cell phone/pager, AM/FM recordable, and attachments for GPS and to play video games. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  18. “Dude! Check out the new MSI X2 MEGA View portable multimedia player.”

    “I love my MSI X2 MEGA View portable multimedia player.”

    “…then I just upload the tunes to my MSI X2 MEGA View portable multimedia player.”

    “Has anyone seen my MSI X2 MEGA View portable multimedia player?”

    “Do you have the MSI X2 MEGA,… uh, Mega… uh, wait a second, I have it written down here somewhere… uh… oh here it is! The MSI X2 MEGA View portable multimedia player in stock?”

    Mmm… Nah…

  19. If the 561 is the device, then try this link:

    http://www.msi.com.tw/program/products/ia/ia/pro_ia_detail.php?UID=604

    If the photo viewing isn’t limited to iPhoto (but whatever general format you want), then this is far more functional than an iPod photo. If is sucks the files right off a camera through the USB port, then we have a device is much more appealing than iPod photo for shutterbug types. The price isn’t bad for just USB hard drive storage and you get a whole bunch more functionality than an iPod photo.

    Dvorak has a point in his article that holds a great deal of water.

    If Apple added direct download of files (any format) from a digital camera to an iPod, I’m in. Until then the appeal isn’t there (and certainly not for the price).

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.