Salkever scribbles last ‘Byte of the Apple’ column for BusinessWeek Online

“This is my last “Byte of the Apple” for BusinessWeek Online. I started writing this column roughly three years ago. At the time, I didn’t understand what I was getting into. Yes, I had been a Mac user for two decades. My first was an Apple II that my father purchased for my two sisters and me. We used it to write book reports. When Dad wasn’t paying attention, we played nifty games like Sneakers and Castle Wolfenstein,” Alex Salkever writes for BusinessWeek.

“But I had been a casual Mac user. I never paid attention to the vigorous debate over Apple, the personalities, and the fascinating technologies that invariably emerge from the skunk works in Cupertino, Calif.,” Salkever writes. “I’ve learned a lot — not least that writing about Apple is a more consuming activity than covering any other technology company. After every column, e-mails jammed my inbox. Many flamed me for alleged ignorance. Others brought thoughtful opinions. A significant handful led me to even more interesting tidbits about the Mac. My greatest problem became too many things to write about. Of course, Apple CEO Jobs helped me along by doing amazing things. The flat-panel iMac, the iTunes Music Store, iPhoto, the iPod, and the G5 chip all were unveiled on my watch. “

Salkever writes, “Jobs also sent me an e-mail or two telling me how wrong I was. That made the whole exercise even more interesting. Journalists often wonder if what they write is being read, not just by the masses, but by people in power. An e-mail from Jobs, even a scathing one, is an important psychic reward. As OS X emerged and blossomed, I came to realize more and more that what Apple lacked in market share it more than made up for in mind share.”

Full article here.

MacDailyNews Take: Good riddance. A sort of low-grade Dvorak, Salkever was often wrong, out of touch, way off base, misinformed, and just plain ignorant about Apple and their products. So, no fond farewell for old Alex will be found here. The only downside is we won’t have him around to kick anymore, unless he pops up somewhere else attempting to write about Apple. Note to BusinessWeek: bring back Charles Haddad.

Related MacDailyNews articles:
BusinessWeek writer can’t figure out that comparing iPod to Mac licensing is fruitless – October 14, 2004
BusinessWeek Tech Editor issues public apology to Apple CEO Steve Jobs – August 19, 2004
BusinessWeek writer outlines six (really three) point plan to increase Mac market share – July 08, 2004
BusinessWeek: So far, Apple retail stores fail to produce market share gains for Mac – April 06, 2004
BusinessWeek: Virgin Digital ‘a digital-music challenger to be feared’ by Apple – March 09, 2004


  1. Nay, nay, MDN! Much too harsh, I say. Let’s not be so sensitive. Nothing and no-one has all the cheerleaders on their side. Basically, he’s been there doing a creditable job. Not perfect, but who can claim to be?

  2. It’s about time! For someone who supposedly learned so much, he knew surprisingly little!

    Two things:

    1. I’d LOVE to read the letters Jobs sent him!

    2., Businessweek, give ME his job!

  3. I enjoy MDN for its thorough coverage of Mac related news. However, its commentators and the great majority of its readers are such vicious, small-minded morons, that they are an embarrassment to the Apple community. So Salkever doesn’t always say what you want to hear? Listen to his view and disagree intelligently. Otherwise, stick to writing your monkey bile on the washroom walls.

  4. “So Salkever doesn’t always say what you want to hear? Listen to his view and disagree intelligently.”

    MDN did this already – click any of the related headlines and read the respective takes.

    Salkever leaving is a good thing. Now if he’d only promise to stop writing about Apple-related subjects.

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