“It seems the popularity of the iPod could well be boosting Apple’s financials in unexpected ways. According to a survey of iPod users by financial analyst firm Piper Jaffray, Macs are now basking in the reflected glory from the iPod, with a percentage of those owning the music player saying they have already or are intending to ditch their PC for a Mac,” Jo Best reports for Silicon.com.
“The research found that six per cent of iPod users had made the switch and another seven per cent said they were planning to dump their old PC desktop for an Apple machine,” Best reports. “Gene Munster, Piper Jaffray senior research analyst, said the iPod halo effect will make a difference to Apple for a while to come. ‘We’re in the very early innings of a multi-year trend,’ he said. Among the factors influencing the ex-PC crowd were ease-of-use, the focus on entertainment and the perception of better security.”
Full article here.
MacDailyNews Take: “Perception” of better security? How about plain old actual better security? It’ll be fun to watch the “Wintel Biased” media spin the switcher story (especially now that they’ll be feeling quite threatened) from here on out. Expect a lot of good old (and new) attempts at Mac FUD coming soon; the “computer help radio show” hosts and Wintel-centric media won’t like this shift to Mac OS X quality one bit. As for the iPod, we propose Apple institute the tinkling of a bell as iPod’s startup chime – that angel’s already earned her wings big time.