“‘People are buying these media center equipped PCs, but not using them,’ notes Ted Schadler, principal analyst at Forrester Research, a research firm based in Cambridge, Mass. ‘We ask people what they do in their home networks and virtually none of them share photos, music, or TV. They mostly use them to share Internet access,'” Michael Cohn reports for InformationWeek.
“To encourage more people to buy the products, Microsoft and Intel have jointly launched a marketing campaign called Digital Joy that is meant to educate consumers about what they can do with their PCs for entertainment, including television, music, and photos. Once again, they are playing catch-up with Apple,” Cohn reports. “‘Over the long haul, it is clearly a platform to distribute music and photos around the home, take your music library off your PC, and play it on your stereo,’ says Schadler. ‘But you can already do that with Apple AirPort Express, which is a standout for distributing music.'”
Full article here.
