“Among the 10 leading computer manufacturers and resellers, Dell Inc. delivered the best online experience to shoppers, while IBM provided the worst, a study released Monday showed. Research on 2,100 consumers as they interacted with the vendors’ web sites found that a strong brand, comprehensive product offering and a focus on ease of use were the key drivers behind Dell’s top ranking, said Keynote Systems Inc., which provides e-business performance-management services,” Antone Gonsalves reports for InternetWeek.
“Manufacturers excelled in strong product comparison tools and in online help and customer support. Apple Computer Inc., second from the bottom in the rankings, was the lone exception, with 4 in 10 consumers complaining about its site’s product information and comparison tools,” Gonsalves reports.
Full article here.
MacDailyNews Take: Clearly, Apple has some work to do on its site, if this study is to be believed. Happily for their users, though, Apple easily delivers the “best personal computer experience” for those that choose the Mac platform. Is Apple’s web site up-to-par? Is it time for a revamp of Apple.com?