Merrill Lynch raises estimates on Apple citing new iPods, ‘iPod Halo Effect’

“Merrill Lynch raised estimates on Apple Computer after the company unveiled its iPod Photo–earlier than the research firm expected–and announced the iPod U2 special edition. With the iPod Photo starting at $499 and the U2 edition starting at $349, Merrill said the prices might seem high for the new iPod models, ‘but that was the initial reaction to the iPod Mini.’ The firm said Apple believes it is seeing an iPod ‘halo effect’ on the Macintosh computer business and is gaining share in targeted markets. Merrill, citing increased iPod shipments, raised the estimate for the fiscal first quarter ending December to earnings of 42 cents per share on revenue of $2.95 billion, up from earnings of 40 cents per share on revenue of $2.85 billion,” Forbes reports.

Full article here.

10 Comments

  1. remember last year when people couldn’t get their hands on ipods for christmas? especially the cheapest models cos they were sold out…. they bought the more expensive ones without thinking twice (if i remember correctly, the most expensive model was $499…. same as the new small ipod photo)… the ipod is a lot more popular now…. no ipod is too expensive come novembeer december… trust me

  2. and when SJ finds a reason to, he will put video on the iPod.

    I persoanlly would love it (videoiPod) for car entertainment systems. just like music used to, you have to carry a bunch of discs to select the movie you want, a video iPod could connect to the dash and the passengers could (

  3. You could have seudo video. Export or screen grab the 700,000 or so frames as individual jpegs, sequentialy numbered. Rip the audio track as an mp3 and viola. A crappy, choppy out of sync movie.

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