BusinessWeek: Steve Jobs changed the world three times – with the Apple II, Pixar, and the iPod

“The tech world gulped on Aug. 1 upon hearing that Steven P. Jobs had been operated on for pancreatic cancer. The Apple Computer Inc. co-founder and chief executive, who broke the news in an e-mail typed from his hospital bed, said his prognosis was excellent. Still, everyone from artsy Mac lovers to buttoned-down Wall Street pros had to contemplate a future without one of the leading innovators of the Information Age,” Peter Burrows writes for BusinessWeek.

“Jobs’s contribution? More than anyone else, he brought digital technology to the masses. As a visionary, he saw that computers could be much more than drab productivity tools. Instead, they could help unleash human creativity and sheer enjoyment. A marketing genius, he conceived of elegant products that captured consumers’ imaginations. And as a relentless perfectionist, he came up with creations that actually delivered on their promise — raising the bar for rivals. ‘From the time he was a kid, Steve thought his products could change the world,’ says Lee Clow, chairman of TBWA/Chiat/Day and Jobs’ longtime ad man,” Burrows writes.

“So far, 49-year-old Jobs has done just that three times. Soon after he formed Apple in 1976 with high school friend Steve Wozniak, the Apple II became the first PC to hit it big. While the power of computing formerly had been available only to techies, it was suddenly delivered to classrooms, dens, and offices. A quarter-century later, he rocked the music business with Apple’s iPod music player and iTunes online store. This created a blueprint for the music biz in the Net era. And his Pixar Animation Studios was the first to show that computer animation could be used to tell imaginative, touching stories,” Burrows writes.

Full article here.

MacDailyNews Take: So, Jobs has changed the world three times, according to Burrows: first with the Apple II, then with Pixar, and the third time with the iPod? Does anyone notice something missing? Although Burrows does mention the Macintosh later in his article, to not include the personal computer that 99+% of the world’s personal computers are or are modeled after is an astounding omission in the list of things Steve Jobs did to change the world. The Mac should be at the top of Burrows’ list; higher than Pixar, higher than the Apple II, and yes, even higher than the iPod. How soon they forget.

Want an interesting read? Here’s one from nearly a decade ago: Time Magazine’s “How the Mac Changed the World,” January 31, 1994.


  1. I agree, Pixar, as awesome a company as it is, shouldn’t be on the list, but the Macintosh should definitely be on there.

    From everything I’ve read, Jobs has a largely hands-off role at Pixar. He handles some of the negotiations if necessary, but Peter Lasseter is pretty much the one who deserves credit for their success.

    The Macintosh changed the world far more than the Apple II or the iPod.

  2. George Bush is a nutter. I here he wants to suck another 7billion (or was that 70) out of Americas tax payers pockets to fund more war time frolics. Hell if he just gave 7/70 billion to who ever he’s fighting and gave them a chance to better their societies a bit, or ease the poverty, the world could be a little closer to being a more peaceful place.

    F*CK War.

    Aliens do exsist. They havn’t landed yet because despite being more advanced, they are scared sh*tless of humans.

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