“Apple’s mini store strategy could be key to boosting Apple’s PC market share. Piper Jaffray analyst Gene Munster told Business 2.0: ‘In markets with a proven appetite for Apple products, the minis are a less expensive way to saturate the territory. In second-tier markets, they’re a low-risk way to test consumer interest in pricier offerings,'” Macworld UK reports.
“The new stores are half the size of Apple’s smallest stores to date. The company hopes to deploy the stores in locations its previous retail outlets wouldn’t fit. Munster says the stores are likely to carry a full selection of products but push impulse items such as iPods and WiFi,” Macworld UK reports. “He added: ‘They’re going after people who aren’t looking for an Apple experience.'”
Full article here.
Related MacDailyNews articles:
Is Apple’s market share really that important? – October 18, 2004
Steve Jobs is ‘Back in Black’ at Apple ‘mini retail store’ unveiling – October 15, 2004
Apple CEO Steve Jobs makes first public appearance since surgery – October 14, 2004
Thank you captain obvious
Redwings– you’re right. But your comment reminded me of how sullen things were not too long ago in the Apple world.
I welcome Captain Obvious. At least he is no longer proclaiming Apple’s impending demise!
Being an analyst sounds like the easiest job.
We already know that the PowerMacs are not being sold in the mini stores nor are the stand alone displays. eMacs are also missing, though this could be a sign that new ones are coming soon. In all fairness the article could have been written prior to the openings last week…. or, Herman needs to get back to his tv series!
I think they should open a $#!t-load of these little stores all over the place – specifically where they don’t already have the full sized Apple stores to begin with…
Greater exposure = increased market share
Up in the sky, it’s a cloud, the Sun…
…It’s Captain Obvious!
Next week Captain obvious will tell us of his great idea of how Apple could increase sales if it would just bring out a small, portable music player…
Not an iPod, but I bet Captain Obvious would suggest a headless sub $600. desktop unit or licensing the Mac OS to Sony or HP in order to increase profits and/or market share.
Drop the Apple Experience shtick.. they’re putting Apple Stores in Shopping Malls…
That’s the story.. and maybe pissing off their resellers…
if they had any (resellers)…
Do you mean pissing off the highly trained, and oh so knowledgeable employees in stores like CompUSA?
bummer…