“Apple’s mini store strategy could be key to boosting Apple’s PC market share. Piper Jaffray analyst Gene Munster told Business 2.0: ‘In markets with a proven appetite for Apple products, the minis are a less expensive way to saturate the territory. In second-tier markets, they’re a low-risk way to test consumer interest in pricier offerings,'” Macworld UK reports.
“The new stores are half the size of Apple’s smallest stores to date. The company hopes to deploy the stores in locations its previous retail outlets wouldn’t fit. Munster says the stores are likely to carry a full selection of products but push impulse items such as iPods and WiFi,” Macworld UK reports. “He added: ‘They’re going after people who aren’t looking for an Apple experience.'”
Full article here.
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