“Apple Computer and the rock band U2 have inked a deal to sell customized iPods, The Post has learned. The announcement will be made at a splashy event Oct. 26 in San Jose, Calif., according to sources. Appearing at the event will be Apple CEO Steve Jobs and U2’s Bono and the Edge,” Tim Arango and Holly M. Sanders reports for The New York Post. “It would mark the first time that Apple has customized one of its iPods, and the deal will give U2 a new marketing outlet for its upcoming album, due out in late November. The iPod, which will be marked with U2’s logo, will come preloaded with the band’s new album, ‘How to Dismantle an Atomic Bomb.'”
“‘U2 and Bono’s endorsement of this product will not only sell it because of U2 loyalists, but it also says something larger about music and downloading,’ Rick Eiserman, CEO, Brand Buzz, a division of Y&R Advertising that works to build brands, said. ‘Bono is saying that it’s OK. There’s still this group that hasn’t crossed over and is wondering if this (downloading) supports the artists,’ he continued. ‘The fact that one of the most outspoken, politically active recording artists is endorsing the product is unbelievable.'”
Full article here.
Related MacDailyNews article:
Apple to sell custom black ‘U2 Edition’ iPod, to be announced next week – October 18, 2004