U2’s rumored upcoming endorsement will help expand Apple iPod market

“Apple Computer and the rock band U2 have inked a deal to sell customized iPods, The Post has learned. The announcement will be made at a splashy event Oct. 26 in San Jose, Calif., according to sources. Appearing at the event will be Apple CEO Steve Jobs and U2’s Bono and the Edge,” Tim Arango and Holly M. Sanders reports for The New York Post. “It would mark the first time that Apple has customized one of its iPods, and the deal will give U2 a new marketing outlet for its upcoming album, due out in late November. The iPod, which will be marked with U2’s logo, will come preloaded with the band’s new album, ‘How to Dismantle an Atomic Bomb.'”

“‘U2 and Bono’s endorsement of this product will not only sell it because of U2 loyalists, but it also says something larger about music and downloading,’ Rick Eiserman, CEO, Brand Buzz, a division of Y&R Advertising that works to build brands, said. ‘Bono is saying that it’s OK. There’s still this group that hasn’t crossed over and is wondering if this (downloading) supports the artists,’ he continued. ‘The fact that one of the most outspoken, politically active recording artists is endorsing the product is unbelievable.'”

Full article here.

Related MacDailyNews article:
Apple to sell custom black ‘U2 Edition’ iPod, to be announced next week – October 18, 2004

20 Comments

  1. Now what would be interesting would be if concerts from U2’s tour supporting the album were put up for sale on iTunes a few hours after each date.

    Has anyone done something like this with iTunes yet? Seems pretty obvious…

  2. “It would mark the first time that Apple has customized one of its iPods…”

    Didn’t Apple have custom iPods with artist’s signatures engraved on the back? Isn’t the Apple iPod by HP an iPod ‘customized’ for HP?

    Maybe I’m just nitpicking here, but shouldn’t we expect more from tech journalists?

    My 2�

    Andy C.

  3. You’re right Andy. There definitely has been customized iPods featuring Maadonna, Beck, and others. Maybe the U2 version will be “more” customized, but the writers did not do their homework.

  4. “Now what would be interesting would be if concerts from U2’s tour supporting the album were put up for sale on iTunes a few hours after each date.

    Has anyone done something like this with iTunes yet? Seems pretty obvious…”

    I know that Phish had tents set up outside their shows with a bunch of iMacs where fans could build playlists from the show and put it on their iPods, etc. Move it to the iTMS, and now we’re talking.

    Each concert ticket could have a code number on it, where you can put that in the iTMS and download the show. Of course, one code per Apple ID to avoid sharing the code.

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