Analyst: Apple is going to do for digital content what Microsoft did for the office

“Even though more competitors are angling into the crowded online music business, Apple’s iPod (the hardware) and iTunes (the software) remain the standard for digital music,” Paul R. La Monica writes for CNN/Money. “The company is no longer nearly dependent on the Mac as it once was. As such, Apple has continued to post better-than-expected financial results, and skeptical Wall Street analysts have had to keep raising their earnings estimates.”

La Monica writes, “Apple is a rarity in the tech sector right now — a company that doesn’t appear close to hitting a peak in its sales or earnings cycle. And trends in tech favor Apple more than companies with more exposure to corporate demand, said Darcy Travlos, an analyst with Caris & Co. (She doesn’t own the stock and her firm has no banking relationship with Apple.) Travlos said iPod is just the tip of the iceberg, noting its success is part of a larger trend in tech: the desire by the consumer to manage and create all forms of digital content. ‘The last tech cycle was driven by (businesses adopting) networking but I think this tech cycle will be more consumer driven,’ said Travlos. ‘Investors need to look at the larger picture of what Apple is accomplishing. Apple is going to do for personalized content management what Microsoft did for the office.'”

Full article here.

MacDailyNews Take: We’d like to clarify: “Apple is going to do for personalized content management what Microsoft did for the office” except it’ll work better, not be infested with viruses, and be enjoyable to use.

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