“Over the last year, Apple’s share of the music player market has rocketed – with almost seven in ten players in the US bearing the iPod name,” Jo Best reports for Silicon.com. “According to research from NPD Group, the iPod holds nearly 68 per cent of the music player market, with the closest rival, Rio, holding just over six per cent and third place challenger iRiver with around five per cent.”
“Apple’s slice of the total media player market is not to be sniffed at – but the statistics for the iPod’s share of the US hard drive-based player market is even higher – 82 per cent, with the second place going to Creative,” Best reports.
Full article here.
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