Sony to launch European ad blitz in attempt to derail Apple’s iTunes Music Store

“Sony Corp. next week will launch a marketing blitz in Europe for its new Connect music download store, its latest effort to derail the runaway momentum of Apple Computer’s iTunes service. The Japanese consumer electronics giant said on Thursday it would heavily promote the Connect service in new advertisements for four Walkman products, including the recently launched NW-HD1 hard disc player,” Bernhard Warner reports for Reuters.

“Also, Sony said its second wave of European expansion is still on track for later this year as the battle for Europe’s Web-savvy music fans intensifies. On Wednesday, Apple said it would announce a series of new European markets next month that would enable music fans in most of Western Europe to buy song downloads from iTunes,” Warner reports.

Full article here.

14 Comments

  1. Looks like Sony is quickly becoming just another copycat company that mimicks everything Apple is doing. Only not as well. Hmmm… what other companys are doing that? Oh, right. MOO!

  2. Also, Sony said its second wave of European expansion is still on track for later this year as the battle for Europe’s Web-savvy music fans intensifies.
    ~~~~~~~~~~

    More 180’s from the world of journalism..

    A couple weeks before the iTMS Europe launch, writers and analysts were warning that Apple shouldn’t expect similar success(to the US store) in Europe… as were Wippit guys and the other stores they had…

    They said the Europeans weren’t as interested in legal downloads as the Americans…

    800,000 DL’s in the first week and all of a sudden Europe is full of Web savvies?

    Kiss My Ass..

  3. ATRAC ATRAC ATRAC (Don’t run, we are your friends)

    I envision a scene from Mars Attacks! except this time it’s Sony Attacks!

    I guess we’re gonna have to get those Slim Whitman tracks a playin’

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