“Sony Corp. next week will launch a marketing blitz in Europe for its new Connect music download store, its latest effort to derail the runaway momentum of Apple Computer’s iTunes service. The Japanese consumer electronics giant said on Thursday it would heavily promote the Connect service in new advertisements for four Walkman products, including the recently launched NW-HD1 hard disc player,” Bernhard Warner reports for Reuters.
“Also, Sony said its second wave of European expansion is still on track for later this year as the battle for Europe’s Web-savvy music fans intensifies. On Wednesday, Apple said it would announce a series of new European markets next month that would enable music fans in most of Western Europe to buy song downloads from iTunes,” Warner reports.
Full article here.
Pathetic!
Will work only if Macy Gray dancing is more popular in Europe than in US.
pshaw!
does anybody know how good ATRAC is in comparison to mp3 or AAC?
because every mp3 player is compatible with ATRAC… sorry Sony, you’re going to lose this one.
Looks like Sony is quickly becoming just another copycat company that mimicks everything Apple is doing. Only not as well. Hmmm… what other companys are doing that? Oh, right. MOO!
Sony is often compared on style as the Apple of the PeeSea world. They are really swimming upstream on this one though.
Also, Sony said its second wave of European expansion is still on track for later this year as the battle for Europe’s Web-savvy music fans intensifies.
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More 180’s from the world of journalism..
A couple weeks before the iTMS Europe launch, writers and analysts were warning that Apple shouldn’t expect similar success(to the US store) in Europe… as were Wippit guys and the other stores they had…
They said the Europeans weren’t as interested in legal downloads as the Americans…
800,000 DL’s in the first week and all of a sudden Europe is full of Web savvies?
Kiss My Ass..
ATRAC ATRAC ATRAC (Don’t run, we are your friends)
I envision a scene from Mars Attacks! except this time it’s Sony Attacks!
I guess we’re gonna have to get those Slim Whitman tracks a playin’
theres a problem with the article, iTunes Music Store is not a service, as that implies subscription, iTunes is a store.
too little…
too late…
Sony’s player DOES look very nice – it is the second most atractive player, in a completely different style to the iPod. Unfortunately, Sony’s interface and controls on their player are quite poor. They placed form above function, when the iPod proves that you can have both.
Derailing is a great idea during take off. During full flight, well pretty well wasted.
MOoo!
Atrac BBQ at my place at the same time when I have the famous Longhorn BBQ!
I live in Australia which some would consider part of Asia. But I bet we don’t get to see any of this crap.