Nielsen/NetRatings report: Apple leads computer sites

Apple Computer Inc.

18 Comments

  1. That’s 100,000 more visitors than last month.

    Meanwhile…
    Dell is down 150,000 visitors month over month. HP is also down 240,000 visitors.
    Gateway is down 131,000</B. visitors. But to be fair, eMachines is now on the list. If you were to add both companies numbers together, you would have a total of <B>665,000.

  2. eMachines….puke! It’s the car’s Kia of computers. All recycled parts from lesser computers. How do you explain to someone that a computer was built like a Frankenstein without them getting confused. So many poor friends with eMachines. Cheap hardware alternatives are just the right combination for extensive migranes. Match it with Winblows XP and you have yourself a kamikaze psycho.

  3. visits to web sites are consistent with the fact that PCs are mostly bought by the employer for their employees. No need to surf really. You get the hw pre-bought at your workplace.

    If more fine-grained statistics were available instead of the silly kitchen-sink quarterly world wide market share there would be quite few eye-openers.

    One was there when iTMS opened to Windows: pundits were predicting “Wow, if the puny 3% Mac users do X sales when Windows users kicks in it would be not less than 10 times more”.
    They still have to understand that, not realizing that the majority of PCs are not in households.

    You all know what happened: Slightly more than same figures from Mac users only.

    AND, it is *only* OS X users.

    Another is when you analyze web site access per domain. In most cases Windows does not even reach 50% of presence.

  4. This is not really related to this story, but I was eating at a Chinese restaurant for Lunch the other day and they had an overhead television (I don�t really understand televisions in restaurants but that�s yet another story). After a few minutes of eating and talking, consecutively of course, an iPod commercial came on the television; the room went silent, of which there were several people doing much the same as myself prior to the commercial. Enough people had paused to watch the iPod commercial to make the room quiet. I thought that was weird.

  5. Happened to me as well. Never thought about relating it here but to me it tells one thing: there is now an unprecedented envy toward Apple products. It is not just the iPod, or the iPod is the vehicle but all around I meet people telling me: next time I’ll get a Mac.

    I am buying AAPL since two years now and am SMILING.

  6. Aldo:
    The NetRatings results are based on a very large group of volunteers who allow the company to put tracking software on their computers. The activities of this survey group, which is designed to be representative of all computer users, are then “projected” to represent the population at large.

    These volunteers give NetRatings their demographic and income profile — that’s how they can “know” this information.

    If you visit the Apple site, NetRatings doesn’t know that. But if someone in their sample who shares your gender, education and income profile visits that Apple site, then they can “project” that behavior in their results.

    Like all survey research and polls, you have to be aware of its limitatios, but over time and over all, surveys like NetRatings give you a decent sense of what’s going on.

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