Motley Fool: Apple Macs may begin to break into the Windows world

“One day back in 2000, Apple Computer shares increased 10% on word that The Wall Street Journal’s tech reviewer/guru Walter Mossberg had dubbed the company’s Cube product ‘the most gorgeous personal computer I’ve ever seen or used.’ Yesterday, Mossberg struck again with a favorable review of Apple’s new iMac, but this time, there was little stock-related fanfare,” Alyce Lomax writes for The Motley Fool. “Mossberg is well known for his reviews — and, sometimes, scathing critiques — of consumer electronics. A May 2004 article in Wired (where I gleaned the above historical tidbit), described him as a technology ‘kingmaker,’ who is highly respected in the field — and can make or break a product’s future.”

Lomax writes, “At any rate, Mossberg released a sparkling review of the G5 iMac yesterday… His headline read, ‘Apple’s Latest iMac is Elegant, Powerful, Surprisingly Affordable.’ …the review does pop a big question. Given the iMac’s ‘power and elegance,’ will Apple’s computers begin to break into the Windows world? Maybe. Apple addicts have always contended they’re tops in elegance and design, while critics harped on price. However, I’ve increasingly joined the school of thought that Apple computers could get promoted high on consumer wish lists because of a set of powerful variables. These include consumers’ increasing frustration with the security problems that have plagued Microsoft’s [Windows] operating system, and the infectious popularity of the iPod, particularly with the young and tech-savvy.”

“Also interesting, Mossberg offered up the idea that the new iMac is a cost-effective machine, even if the $1,000+ price tag makes some shoppers shudder. He pointed out its cost favorably compared to machines from both Gateway and Motley Fool Stock Advisor pick Dell that offer comparable features,’ Lomax writes.

Full article here.

MacDailyNews Take: If it doesn’t start now, with conditions this favorable, will it ever?


  1. Alleluia

    I guess it is starting. Today as well, was joined at the cafeteria by another Windows die hard. He said he finally capitulated: He is getting a Mac and started telling me his last horror story on Windows.

    As MDN says – if it doesn’t start now… when?

  2. I think it will. Not overnight, of course, but it’s going to start really soon. Think Christmas ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. Ah Christmas, well wishing wives and husbands hiding iPods, iBooks and Powerbooks under the branches of a decorated tree.

    Nothing like a spending lust Xmas – nothing to do with Jesus whose birth did not happen in late December – could really boost AAPL and increase Apple presence noticeably and make first page news.

  4. I was thumbing through PC magazine in the doctor’s office this morning and I found a really nice two-page ad for the PowerMac G5. By advertising in PC magazines they are going for the folks that purchase windows computers. We just don’t see it usually because we don’t buy those rags.

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