to air Apple Switch-inspired ads for Kerry campaign

“Errol Morris, the documentary filmmaker who produced Apple Computer’s well-known series of ads about discontented PC users who switched to Macs, had a similar idea on how to reach undecided voters. His new advertising campaign features Republicans who voted for President Bush in 2000 explaining why they now intend to vote for Sen. John Kerry,” Louise Witt reports for Wired News. “Other campaign ads in this election cycle feature real people, [such as] the controversial Swift Boat Veterans for Truth ad, [in which] several Vietnam veterans’ comments are interspersed with images.”

“Scheduled to run during the Republican National Convention later this month,’s political action committee, MoveOnPAC, will air Morris’ aesthetically stark 30-second interviews with ordinary citizens about why they won’t vote for Bush again in November,” Witt reports. “Wes Boyd, MoveOn’s co-founder, said political pollster Stan Greenberg is market testing the ‘Real People’ ads with a general population on the web and then in specific TV markets. The results will determine how many commercials will air in battleground states.”

Full article here.

MacDailyNews Take: And Steve Jobs, a Kerry “economic adviser,” had no part in this? Of note is that Apple’s ‘Switch’ campaign wasn’t too swift a boat when it came to actually moving Apple product. Will these ‘Switch’ ads work in moving the limited pool of undecided voters into the Kerry camp?


  1. Dangerous to bring politics to the Mac world to be sure� but I will anyway. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    I think these ads will be to the SwiftVet’s ads as Sony’s new attempted iPod is to the real thing. Better off not even trying.

  2. Look, none of us was there. Other swift boat people said the event was different from what Mr. Kerry said. After all, Kerry served a whopping 4 months. Woohoo. And Clinton served…..oh thats right……he didn’t.

  3. im going to be a switcher, after 4 years of pure garbage from this president and the republican party i dont know if ill ever vote republican again. Bush has failed on the war,healthcare,economy,enviroment and most of all Big oil prices. you would think a so called oil guy could have done better.

  4. and this Bush quit. He deserted the Military. The only reason he wasn’t branded a deserter was Papa Bush used his influence and purged the record. I would rather have someone with 4 months combat experiance running this country than a deserter.

  5. Why is it so important to our American friends that thier leaders have Military combat experience? Shouldn’t that be left up to the General’s of the army and the National Security Advisor?

    Just a question to ponder…

    Sorry it’s not Apple related…but it sort of fits in this topic…

  6. I’ll try to skip the politics…

    They’re good ads. I think they’ll be effective.

    Unfortunately, I was disappointed. I was expecting a complete rip-off of the Switch ads. Cute music, white background, the whole feel of the Switch ads. Too bad–that would have been funny.

  7. John Kerry is the phoniest, lying, pile of garbage to ever try to run for president. God help the US if that idiot somehow wins. I strongly doubt he will!

  8. I hope Bush loses. Seriously, it’ll be such a good thing for America. No more dumb speeches from a “President” who cannot read, talk or string together a coherent sentence. I am English and almost everybody I know wants Bush to lose. He must have been bullied as a child, and this Presidency is his turn to get back at people who used to beat him up.

  9. Very interesting….. and a bit scary

    At about the time our original 13 states adopted their new constitution, in the year 1787, Alexander Tyler (a Scottish history professor at The University of Edinborough) had this to say about “The Fall of The Athenian Republic” some 2,000 years prior.

    “A democracy is always temporary in nature; it simply cannot exist as a permanent form of government. A democracy will continue to exist up until the time that voters discover that they can vote themselves generous gifts from the public treasury.

    From that moment on, the majority always votes for the candidates who promise the most benefits from the public treasury, with the result that every democracy will finally collapse due to loose fiscal policy, (which is) always followed by a dictatorship.”

    “The average age of the worlds greatest civilizations from the beginning of history has been about 200 years. During those 200 years, these nations always progressed through the following sequence:

    From Bondage to spiritual faith;
    From spiritual faith to great courage;
    From courage to liberty;
    From liberty to abundance;
    From abundance to complacency;
    From complacency to apathy;
    From apathy to dependence;
    From dependence back into bondage.”

    Professor Joseph Olson of HamlineUniversitySchoolof Law, St. Paul, Minnesota, points out some interesting facts concerning the most recent Presidential election:

    Population of counties won by:
    Gore = 127 million
    Bush = 143 million

    Square miles of land won by:
    Gore = 580,000
    Bush = 2,2427,000

    States won by:
    Gore = 19
    Bush = 29

    Murder rate per 100,000 residents in counties won by:
    Gore = 13.2
    Bush = 2.1

    Professor Olson adds: “In aggregate, the map of the territory Bush won was mostly the land owned by the tax-paying citizens of this great country. Gore’s territory mostly encompassed those citizens living in government-owned tenements and living off government welfare…”

    Olson believes the now somewhere between the “complacency and “apathy” phase of Professor Tyler’s definition of democracy; with some 40 percent of the nation’s population already having reached the “governmental dependency” phase.

    Pass this along to help everyone realize just how much is at stake in this Election Year and that apathy is the greatest danger to our freedom.

  10. OLD VERSION: The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks he’s a fool and laughs and dances and plays the summer away. Come winter, the ant is warm and well fed. The grasshopper has no food or shelter, so he dies out in the cold. MORAL OF THE STORY: Be responsible MODERN VERSION: The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks he’s a fool and laughs and dances and playsthe summer away. Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while others are cold and starving. CBS, NBC, and ABC show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food. America is stunned by the sharp contrast. How can this be, that in a country of such wealth, this poor grasshopper is allowed to suffer so? Kermit the Frog appears on Oprah with the grasshopper, and everybody cries when they sing, “It’s Not Easy Being Green.” Jesse Jackson stages a demonstration in front of the ant’s house where the news stations film the group singing, “We shall overcome.” Jesse then has the group kneel down to pray to God for the grasshopper’s sake. Tom Daschle & John Kerry exclaim in an interview with Peter Jennings that the ant has gotten rich off the back of the grasshopper, and both call for an immediate tax hike on the ant to make him pay his “fair share.” Finally, the EEOC drafts the “Economic Equity and Anti-Grasshopper Act,” retroactive to the beginning of the summer. The ant is fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home is confiscated by the government.

  11. “Why is it so important to our American friends that thier leaders have Military combat experience?”

    Frankly, to me, it’s not that important. I had no problem with Clinton’s lack of military experience nor do I have a problem with Bush’s. I don’t believe it’s even necessary in times of war–consider Franklin Roosevelt.

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