“Errol Morris, the documentary filmmaker who produced Apple Computer’s well-known series of ads about discontented PC users who switched to Macs, had a similar idea on how to reach undecided voters. His new advertising campaign features Republicans who voted for President Bush in 2000 explaining why they now intend to vote for Sen. John Kerry,” Louise Witt reports for Wired News. “Other campaign ads in this election cycle feature real people, [such as] the controversial Swift Boat Veterans for Truth ad, [in which] several Vietnam veterans’ comments are interspersed with images.”
“Scheduled to run during the Republican National Convention later this month, MoveOn.org’s political action committee, MoveOnPAC, will air Morris’ aesthetically stark 30-second interviews with ordinary citizens about why they won’t vote for Bush again in November,” Witt reports. “Wes Boyd, MoveOn’s co-founder, said political pollster Stan Greenberg is market testing the ‘Real People’ ads with a general population on the web and then in specific TV markets. The results will determine how many commercials will air in battleground states.”
Full article here.
MacDailyNews Take: And Steve Jobs, a Kerry “economic adviser,” had no part in this? Of note is that Apple’s ‘Switch’ campaign wasn’t too swift a boat when it came to actually moving Apple product. Will these ‘Switch’ ads work in moving the limited pool of undecided voters into the Kerry camp?