BusinessWeek Tech Editor issues public apology to Apple CEO Steve Jobs

Alex Salkever, Technology editor for BusinessWeek Online, has issued a public apology to Apple CEO Steve Jobs. An excerpt:

Dear Steve,

You probably remember an exchange we had back in January, 2004. You had just introduced the new iPod mini at Macworld. I wrote a column opining that the mini was too pricey — only $50 less than the iPod — and destined to flop in much the same manner as the ill-fated G3 Cube.

You then wrote me an e-mail asking that if my assumption of a mini flop proved incorrect would I publish an apology. ‘Of course!’ I replied. Well, the mini is not a flop. In fact, it’s a hit. I can’t deny it. So, here’s my apology, Steve. The mini is no Cube. I was wrong, and you were right.

Full article here.

50 Comments

  1. that was refreshing and well written. i don’t understand why people thought it was too expensive to begin with…. it wasn’t meant to compete with the ipod, but the expensive flash players. So, it wasn’t too expensive, it was the basically the same price with much more storage, ease of use and style

  2. boeing-

    why is it brave to admit your wrong?

    are we a culture that is so ashamed of being wrong? admitting your wrong is admitting you have room to grow, and are. what’s wrong with that?

  3. From: Follower

    “Boy, won’t Steve AND Alex be embarrassed when the truth comes out that Paul Thurott is right, and there have actually been no iPod mini sales at all!”

    Not true. There are acutally 2,775 iPod minis out there that have been “sold”. There were more but Steve horded a bunch for a photo session and never returned them. Like fruit cakes, the mini’s are being passed around from person to person for a weeks use at a time.

  4. the real news is.. if steve actually gets this apology and even knows who mr. salkever is… pffft.

    how many analysts thought the ipod mini would flop..

    here’s the kicker.. I actually saw a stream on cnet saying “Apple must have KNOWN the iPOd mini was going to sell out instantly.. why didnt they make more of them!?”

    Fuckin Hypocrites..

  5. brett: “are we a culture that is so ashamed of being wrong?”

    Yes, we are.

    Boeing was right. It does take some courage to admit wrong in our society, and no doubt in other societies too.

    This is especially so in corporate culture, where being wrong can be one of the deadly sins.

  6. are we a culture that is so ashamed of being wrong? admitting your wrong is admitting you have room to grow, and are. what’s wrong with that?

    A question that might reasonably be asked of George W. Bush in the light of our failure to find the WMDs he was so certain Saddam was aiming at us.

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