“When Sony Corp. President Kunitake Ando showed off the new Walkman meant to counter the assault by Apple’s iPod portable music player, he held the prized gadget at the gala event upside down,” Yuri Kageyama reports for The Associated Press. “That may have been a bad omen.”
“The iPod is proving a colossal hit on the Japanese electronics and entertainment giant’s own turf. The tiny white machine is catching on as a fashion statement and turning into a cultural icon in Japan, much the same way it won a fanatic following in the United States, Kageyama reports. “Although Apple doesn’t release regional sales figures, six of the top eight selling music players in Japan are iPod models, according to Gfk Japan, a market research company.”
“Its white earbuds are so well-known, just wearing them on Tokyo streets can make passers-by smile approvingly. iPod chat pervades Internet bulletin boards. The mini is such a hit it’s being offered as prizes in lotteries sponsored by drink and candy companies here,” Kageyama reports.
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