“The success of Apple’s iPod has been well documented by the investment community. But with its high-performance hardware and software products, this pony is performing more than one trick. Apple is one of those truly impressive turnaround stories that specialize in both hardware and software. The most important piece of hardware for independent film editors that Apple produces is the Power Mac G5. With a top-of-the-line G5 running near $10,000, this high-end, high-powered machine is the computer of choice for professionals dealing with demanding applications, multi-layered musical pieces, computer-intensive 3D graphics, animation, and special effects,” Jeremy MacNealy writes for The Motley Fool.
“As Alyce Lomax recently highlighted, Apple’s computer sales have trailed the rest of the computer market, but things continue to improve as Power Mac’s net sales (the last two quarters) increased 28% year over year. Another important piece of equipment from Apple’s line-up is its industry-leading widescreen LED monitor — a tremendous compliment for video editors who wish to see their widescreen production before it hits the big screen,” MacNealy writes. “Apple’s high-end hardware line is impressive, but the most important products developed for video and audio editors are its software. Final Cut Pro HD, Soundtrack, Logic Pro 6, Shake 3.5, Motion, and DVD Studio Pro 3, together offer a complete package that enables an editor to point and click their way to movie magic.”
MacNealy writes, “From video editing, sound effects, musical composition, digital effects, motion graphics, and DVD production, Apple’s line-up offers truly impressive tools for production of today’s digital works. The recently released Lord of the Rings: Return of the King, partially produced with Shake 3.5, is an example of the powerful software that Apple is currently creating. If it’s good enough for Peter King, it’s good enough for independent film producers.”
Full article here.