Apple.com is number one visited computer hardware site

“Apple Computer Inc. led online computer hardware sellers in unique visitors for the week ended July 18, Nielsen/NetRatings reports. Apple hosted 3.9 million unique visitors that week, followed by Dell Inc., with 2.9 million,” Internet Retailer reports.

The top computer hardware sites by visitors, with their number of unique visitors and average stay per person in minutes and seconds, were:

Apple – 3,900,000 – 8:17
Dell – 2,900,000 – 6:32
Hewlett Packard – 2,500,000 – 11:42
Gateway – 356,000 – 10:31
Sun Microsystems – 280,000 – 1:58
eMachines – 267,000 – 2:42
IBM – 265,000 – 18:47

“The category remains skewed toward male visitors, who made up 55% of the audience. 55% of visitors had annual incomes of $25,000-$74,999. They also tend to be older, with 73% of visitors age 45 or older,” Internet Retailer reports.

Full article here.

30 Comments

  1. “The category remains skewed toward male visitors, who made up 55% of the audience. 55% of visitors had annual incomes of $25,000-$74,999. They also tend to be older, with 73% of visitors age 45 or older.”

    And how exactly do they know this?? I can’t take that quote even remotely seriously.

    The number of hits speaks volumes, however. Nice one Apple. Now, any chance of living up to that ‘Great Mac Year’ quote you mentioned to us in San Francisco in January, Mr Jobs? All I’ve seen so far is a Great Apple Year�

  2. Those hits were all mine! I was checking my order status every few minutes everyday until my new 23-inch Cinema HD Display showed up yesterday!
    Sorry… I had to share my joy!
    Go Apple.
    ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. 54 years old.

    Male.

    14 Macintoshes.

    My income varies, but it’s somewhere in that range, or often double.

    Visit the Apple site often..

    I don’t know, if you buy things, sign up to use the forums, join dotMac, I mean doesn’t Apple ask a lot of questions when you register your computer or Panther upgrades?

    And don’t they know you when you come back?

    I would guess that, ummm, maybe 90% are Apple users, and the rest might be curious Windows users. Of those Windows users some might volunteer information during their visit.

    So…. Apple has the lowdown on maybe 92% of the visitors. And they extrapolate the rest.

    Go ahead shoot me down. Just some guessing on my part.

    Nevertheless, Apple is on the rise.

    I just went to the Dell website for the first time and it is as dull as ditchwater. Really boring. Definately lowest bidder territory.

    Heck, my kids hang around the Apple website just to watch the movie trailers. Mousing around the Dell site is like ordering tractor parts.

    The Apple website is alive, fun, kicky, and you really feel like you’re on a cool journey on some world’s fair ride.

    Here it is, the future, by Apple. And Dell is so, so, 5 years ago. Maybe 10.

    Go Apple.

    DV

  4. Number One Computer Hardware Site!

    More than Dell!

    Hmmm. Looks like more ice in normally icy climes.

    Now if only they can figure out how to fill the pipelines….

    Mike

  5. Do u know what is very interesting to me is that Microsoft is not even on the list!

    Says alot about what their windows customers think of their products dosn’t it!!

  6. If MS did qualify, their constant updating is certainly a good of generating hits. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  7. So what? Dell gets 50% of all computer purchases. Apple 3%.
    Must be lots of people going to Apple website, see the prices (Yikes!) and then click over to Dell.

  8. david vesey wrote:
    The Apple website is alive, fun, “kicky”, and you really feel like you’re on a cool journey on some world’s fair ride.

    Congradulations, Dave! I thought that I’d never hear that word again, “kicky”! The fave appelation used by all the girls at the Catholic Elementary School I went to, IN THE SIXTIES!!!! You’ll also be pleased ro find out you’ve forced me to google that word eo find a rough estimate of how much thsat word is being used currently, and lo-and-behold, there are currently 25,600 entries, and a lot of them are either from the South, and favored by College Minxes!Steers and Queers! Which one are you!

    Sorry! I’m just bitter!

  9. Sorry Dave!

    Please don’t use the word, “kicky” in these forums, or at least, please try not to use it wfen describbing Apple!

    Sorry for the bitternesss in my soul!

  10. Just got a 52 page Dull catalog in the mail.

    Both the front and back page advertise desktops starting at $499. What will $499 get you? A PC with integrated audio and video, 128MB shared RAM, no speakers, and a 48x CD-ROM drive.

    Oh, what a bargain.

  11. Nucleon9,

    well, it just so happens I was in a Catholic Elementary School in the 60’s, and a Catholic high school as well. Michigan, though, not the south.

    Good Call!!

    College Minxes? Steers and Queers? I don’t have the vaguest idea what you are talking about!

    I can’t help it if I’m stoked about the Apple website!

    And you ARE bitter! BTW there are other brands of coffee without caffeine that are JUST as tasty.

    Take care now, Bye-Bye then,

    david vesey

    p.s. Don’t use the word ‘kicky’? Make me (fab-gear)

  12. LOL
    A PC with integrated AUDIO and video, 128MB shared RAM (with a friend?), NO SPEAKERS and a 48x CD-ROM drive.

    Hilarious!
    Yes! Perfect pargain!

    Audio without speakers
    Video without DVD
    Great multimedia computer from Dell!

    LOL
    MOoo
    Longhorn BBQ at my place!

  13. it doesn’t matter if 50% of these people are going for the iPod. Actually it’s great if they are, because then they will see all of Apples other products and secretly will begin to develop a crush on Apple computers.

  14. I wonder how many are going there for the Quicktime trailers? I go to Apple’s site for that a lot. Of course, I also go there when I have an excess of saliva and want to short out the Dull keyboards at the library at the same time.

  15. Another factor are all those viruses, and spyware, and pop-ups, etc.
    Savvy users can deal with it.. but there are a lot of people who don’t want to, or just CAN’T handle constant updates and bug fixes.
    They don’t want to devote their lives to barely keeping their nose above water with their cheap computers and crummy software. Our ‘nanny’ (a 20 year old college student who watches my kid) is switching because his hard drive was eaten alive and he lost everything. So.. Hello Apple!!
    2 years ago he would never have considered Apple. Now he’s ready for an iBook. All my other Wintel friends are in a constant battle to keep their computers running properly.
    It’s ironic that after all these years of efforts, advertising, evangelizing, Apple stores, etc. That viruses will drive a substantial number of people to the Macintosh.

    It’s like the last reel of War Of The Worlds where the martians , after shrugging off atom bombs we threw at them, are defeated by bacteria, microbes, viruses, etc.
    And the hardest thing to take now is that the majority of Wintel users are unaware that we are hardly bothered at all by these things…

    I think that an ad campaign educating people on how bulletproof the Mac is would have good results.
    The student that ‘baby-sits’ for me also tells me that most of the students are unaware that the iPod is cross-platform.
    But, nevertheless hammering home the fact that we are blissfully unaware and unbothered by viruses etc. would be a silver bullet at JUST the right time.

    And another irony is that my Mac friends who are just casual user, have NO IDEA that the average Wintel user is in a constant battle to just keep their machine running in a decent way.
    The time to strike is now. If we can’t seduce ’em with iLife, give them a safe harbor from the Bubonic Plague.

    david vesey

  16. Also, how many are looking for iTMS? That would skewer the results since it’s not hardware but software or simply access to the store. Oh well. Impressive nevertheless.

  17. These are unique IP addresses, right? So anyone with a dial-up connection may be counted twice, but not most people with broadband connections. Like me. And college students. Anyone who has returned there is only counted once. So, the Mac faithful, like me, are only counted once. And how many people are stuck in OS 9 and don’t have another Mac somewhere running X? Compare that to the percent of Windoze users using 98 or earlier and can’t use iTunes at all. At least 9 has iTunes 2.

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