Apple Computer Inc., aiming to protect the lead of its iPod digital music player, launched a verbal strike against rival Sony Corp.’s new Network Walkman music player, which is designed to be an iPod killer,” The Wall Street Journal reports.
“In a prepared statement, Apple said Sony isn’t accurately depicting the song capacity of its new 20-gigabyte Network Walkman. While Sony says the device can hold 13,000 tracks, Apple alleges that the Japanese electronics giant, in calculating the storage capacity of the Network Walkman, is using songs that are compressed into digital files of inferior fidelity to those that Apple uses to calculate how many songs the iPod can hold. (Digital music of lower quality takes up less storage but delivers poorer sound than high-quality songs.) As a result, Apple said, Sony’s Walkman actually holds only 4,800 songs that have been compressed into a higher quality format,” WSJ reports.
“‘We’re disappointed that Sony, which is new to this market, has decided to make their first impression by attempting to mislead the press and customers,’ Apple said in a statement. ‘Sony chose to play marketing games so we wanted to set things right so that people could compare the devices apples to apples,’ said Greg Joswiak, Apple’s vice president of hardware product marketing,” WSJ reports. “Sony reacted angrily to Apple’s statement. Todd Schrader, Sony Electronics’ vice president of portable audio products, said the ‘Walkman has always been about choice.'”
Full article here.
MacDailyNews Take: Taking a page out of the Microsoft playbook, Sony is playing on the ignorance of the general public. Apple is right to correct Sony’s misleading claims publicly. If Sony has to stoop so low immediately at the product’s introduction, they must be very desperate indeed.