Apple takes dead aim at Microsoft, ‘Longhorn’ with WWDC Mac OS X 10.4 ‘Tiger’ ads

“At its Worldwide Developers Conference, Apple has taken a rather large shot at Microsoft’s Longhorn, the next major release of Windows. In its boldest move to date, Apple is displaying several banners for Mac OS X 10.4 “Tiger” at the Moscone Center in San Francisco that make it quite clear the company’s feelings toward Microsoft and the software giant’s upcoming operating system,” MacMinute reports.

Full article and photos of the banners which display the Tiger logo and include phrases such as, “Introducing Longhorn,” “Redmond, start your photocopiers,” “This should keep Redmond busy,” and “Redmond, we have a problem,” here.

MacDailyNews Take: Moo.


  1. All right the gloves are off!

    Maybe they (Apple) might finally reckon it’s time to get stuck into M$. A native version of Open Office might do the trick.

  2. I find it hard to believe — is that an open declaration of war on M$?

    Microsoft is vulnerable because Windows is currently unusable — antivirus utilities can’t keep up: business are finding their HPs acting up (if they can get them to act at all); schools running Dells can’t allow internet access… and Mac users are completely unaffected.

    Office is somewhat vulnerable with various open source alternatives. Consider the web-based SimDesk office suite and its 5-million deal with the City of Houston and upcoming deals with Indiana and various schools (at $1 a head!). Even HP is thinking of providing hardware for these programs.

    By late 2005, as many as 400,000 Chicago public school students will have access. And on June 24, the state of Indiana was to announce it would make SimDesk available to its 6 million residents. “Anyone who has Internet access now also has free access to a full suite of office software,” says Indiana Lieutenant Governor Kathy Davis. “I think this is the real deal. It’s one of the things Microsoft is going to have to watch.”

    Apple could easily do this through .Mac. Is this the start of …

    W A R ???

  3. I guess this means there will not be a Microsoft rep telling the crowd how committed Microsoft is to the Apple platform, blah blah blah… It would be too ackward. Anyway, it is not like they do not deserve it, having stolen every Apple innovation and repackaged it in their Windows operating system. Now Microsoft is making noise about it’s supposed iPod-killer. Hogwash! People don’t need portable video; they just need more iPods.

  4. Really funny and very provocative!

    But… can someone help me out on the “Redmond, we have a problem”?
    I can see an Apollo/Houston reference, but surely it then sounds like Apple is the stricken Apollo craft and Microsoft is Mission Control!.

    I am Dutch, so I might be missing something. Thanks

  5. @ stringbean:
    change the perspective:
    the one who says that is some MS representative / developer seeing all the goodies on display at wwdc and calling headquarters in Redmond. – makes much more sense, right? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
    regards from hamburg / germany

  6. Yeah, that’s a bit lame… should have been: “Redmond: It’s back to the drawing board” but that’s too long. Or “Redmond: ‘We have a problem.'” On the other hand, expecting better punctuation from the US than the Dutch is optimistic. How many languages you speak, stringbean?

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