After Windows PC users get a taste of Apple, will they consider a Macintosh next?

“Which company has released the coolest products for PC users in the past year or two? Hint: it’s not Microsoft, HP or Dell. You guessed it: it’s Apple Computer,” John O’Brien writes for The Courier-Mail. “A few short years ago the idea of Apple selling its products to Windows users would have been unthinkable. But a lot can happen in a few years in hi-tech.”

“Apple conceded defeat in the OS wars in the late ’90s and, aside from a short-lived campaign to lure switchers from Windows, has been content to shore up its small but loyal user base. However, in recent times, it has been branching out into the emerging digital lifestyle consumer space with some cross-platform products,” O’Brien writes.

“First it was the iPod, the hit portable music player which has become a platform unto itself, compatible with both Mac and Windows. This was soon followed by a Windows version of iTunes… recently Apple added PC compatibility to the HomePage part of its .Mac online service, letting subscribers easily create and edit Web pages with Windows XP,” O’Brien writes. “Then last week it released AirPort Express, the world’s first portable wireless base station that also lets you stream music wirelessly from your computer to your home stereo. Again, it works with both Mac and PC. Apple is being selective in what it releases for Windows users


  1. Switched two years ago. Haven’t looked back. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    first post ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. In my company department, all employees have windoze laptops. But when I got hired, I told my boss, “I need a Mac.” So he got me what I wanted (PB 17″).

    Gradually, I showed everybody what my Mac can do. Those who were curious asked me a lot of questions. A year later, my boss got a dual G5 for his home. One co-worker bought a PB 17″. Another co-worker is going to buy an iMac soon and two other co-workers are seriously thinking about it.

    So the answer is, “yes,” people will consider buying Macs once they see how awesome, reliable, stable, and cool it is. Now that I look back, it’s amazing how many switchers I’ve converted ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. It’s a slow process but I think the new Apple approach will be far more effective then a pure “switch” campaign. Get to them through their back door to get them coming in your front door. iTunes/iPod/AirportExpress are just the start ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  4. Switcher count…I’ve got two in the last three months. They really didn’t know much about a Mac but were really sick of all the Windows problems. Sent them to the Apple store for a complete introduction, loaned them my older Powerbook for a couple of weeks each and they both went back to the Apple store for goodies (Powerbooks/printers/digital cameras/Airport). They’ve been happy ever since ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  5. I think we will see a slow and steady increase in the number of people on the Mac platform if Apple maintains the current advantages like better security and keeps churning out the new advantages through innovation. So we will see a gradual increase in the percentage of all computers users that are on Macintoshes.

    The problem is that the trend in the PC world is to have the products be of lower price AND lower quality. Wintel boxes are becoming a commodity product. This means that PC will come up for replacement faster than Apple machines; maybe even as much as twice as fast. So every new user for PC will equal two sales in 4 years while a new Mac user will only equal one. Thus if you only look at percentages of current PC sales then the numbers will be quite misleading. Every new Mac user will only be equal to one user but EVERY NEW PC USER WILL BE EQUAL TO TWO MAC USERS since they will be buying computers more often. So Apple would have to be growing their user base twice as fast as the PC market is to even stay on a par.

    Statistics can really be used to create false impressions. In the above way, even if the absolute percentage of people using Macs increases, if you just look at new unit sales it may seem like Apple is losing market share forever.

  6. Well same thing here. Have an IT friend that has been a Winblows user for as long as I can remember, way before Gateway was then called Gateway 2000. ALways pro windows, all of a sudden he got a new girlfriend which had one of the new iMacs, then next thing I knew the guy had already bought a new iPod (white) and a 1.25Ghz Powerbook G4. Now he’s all mac and home and his Compaq PC and toshiba notebook from office gathering dust un a very cold room. lol!

    Many people are seeing the Mac with different eyes lately!

  7. Companies usually can’t afford a complete switch, but “add a mac” is a great back door approach, which THEN can make a complete switch possible.

    Jack A: good point on the stats.

  8. Nplastic, I have personally helped 16 switch. They can’t believe what they used to put up with. A family member living in Tasmania is about to switch their 5 home machines. They are finished with Windows. People are getting feed up. They were sold a high end piece of Windows Video Editing software and it totally screwed their machines. Lost everything. I showed them Imovie and how it integrates with Ilife then demoed Final Cut Pro. They couldn’t believe it.

  9. Just-as-useful but not-as-fun with no-integration-between-digital-applications such as seen in iLife, and 80,000-viruses attacking its swiss-cheese-security.

    Ummm, yeah, right.

  10. last year, macs sold 5% more than the year previous. Pc’s were up like 20%. You bet that there are new mac owners every year, but why so few relative to pcee’s?

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