“A recently published survey reported that as many as 50 percent of PC buyers who considered a Mac over the last 12 months actually ended up purchasing one,” Blane Warrene reports for MacNewsWorld.
“According to TechnoMetrica, a market research firm that advises IBM, Volvo and MasterCard, among others, Apple has the potential to increase its market share from its current 3 percent. However, Apple has to figure out a way to exploit its solid brand recognition among consumers so that consumers view Apple as a viable PC option, explained TechnoMetrica technology analyst Constantine Kambanis. ‘Apple’s name is quite strong, and many people think of Apple when they think of computers, but it seems likely that a significant segment of those who consider buying an Apple are unaware of what an Apple actually is. Once they find out, many of them end up buying a Dell,’ Kambanis told MacNewsWorld,” Warrene reports.
“Although 50 percent of potential Apple customers ended up purchasing an Apple, 22 percent purchased a Dell instead, the study showed. The study also noted that, although Apple sold 900,000 computers over the length of the study, it could have potentially sold 800,000 more during that time period,” Warrene reports.
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