Apple posts video-on-demand QuickTime of London iTunes Music Store Launch

Apple has posted a video-on-demand QuickTime of the iTunes Music Store launch.

“The biggest story in music is about to get even bigger. Tune-in to see Apple CEO, Steve Jobs, launch the Apple iTunes Music Store in UK, France, and Germany from the Old Billingsgate Market in London, UK.”

See the video here.

22 Comments

  1. I was glad to hear that car-audio is being worked on in the labs of Apple. We need a good way to integrate the iPod to our car stereos.

    Alicia Keys was the best part of the launch. She convinced me to buy her album.

  2. Yeah, what was with that UK audience? The infamous British reserve? I didn’t even think there was an audience for a while during Steve’s speach. He didn’t even get any applause when he gave them all gift certificates. Oh well, different strokes I guess. Any way Alicia was hot. I am definately gonna buy some of her stuff.

    The coolest thing about Steve’s speach was him showing ALL the features and how well thought out and organized this whole thing is. Man, iTunes is gonna DOMINATE. No bout a doubt it, by far the best solution available.

  3. This is one I’m gonna skip (but my nose is gonna be glued to the screen on June 28).

    I can’t bear to hear the spin of “over 700,000 tracks.” I might react like the audience did too — perhaps they knew he didn’t mean 700,000 per store.

    Tough situation … iTMS needs the indies and viceversa. I hope there’s a quick compromise otherwise everyone loses.

  4. Mike,

    I assure you every developer at WWDC is an Uber-computer nerd and they are always screaming in appluase. Perhaps the British don’t like Steve’s pompousness…God knows that they wouldn’t want it to clash with their own, especially coming from an AMERICAN.

  5. actually there were few geeks there, most of the attendees were music business representatives and music industry hacks. that’s why there was a cool reaction to the gift certificates.

  6. What do you expect, chants of “USA”? England was in shock because of the football.

    Had Steve thought me important enough to invite, I would have cheered like a maniac. I wouldn’t have thrown my Calvins on the stage though. That would be too much like a stalker.

  7. Hope the BBC folks who are in charge of streaming video through “real” take a gander at the streaming QT video – they might actually be able to SEE what happened, as well as hear it – and at the same time, too!

  8. And you’ll notice that SJ started to put in his standard pauses for applause after his first couple of “big” statements, too – the RDF must have been pretty weak that far from Cupertino…

  9. ” Tough situation … iTMS needs the indies and viceversa.” – Less is More

    Nobody knows the detail of the negotiation, but correct me if I am wrong. I assume that the contracts offered by Jobs are similar to those offered in the US. After all, Jobs wanted the experience to be ‘universal’.

    Now, we know that in the US, Apple offered the same contract to indies as those to the Big 5. That is the reason the indies cheered at the announcement, that Apple put them in the same playing field as the Big 5. That is, no distinction in the royalty percentage and what Apple spend in promotion. Indie artists have the same representation and reach the same audience as the top artists.

    Supposing that the situation is similar, I can’t understand why AIM are so very opposed. It sounds like they are trying to get more than the big labels. One of the reasons I think indie labels are great is that they are less greedy. But this shows that indie labels are just as bad. Increasing percentage? At the level of digital download prices, what is needed is NOT increasing percentage. It’s the number of downloads.

  10. I understood the indies wanted a similar contract to what was signed elsewhere… two years’ and regular royalty reviews as Apple signed with Vivendi.

    Jobs “hard” attitude is because he views iTMS as an alternative to piracy and it takes considerable investment to run iTMS, the success of which could be jeopardized by royalty adjustments [or lack of content].

    From the SJ interview in the Guardian:

    NM [Neil McIntosh]: What�s happening with the indie labels? You appear to have some, but by no means all.

    SJ: “We have over 500 indies in the US, and most will be coming here. We have dozens signed here, but there are a few � probably many � that we don�t. But we�re open for business now, and we�ll obviously have time now to sign those guys up over the next several weeks.”

    [My emphasis]. Let’s hope so. The advantage that p2p has over iTMS is content … just about any song and tune ever made [if the sharer is online]. As a matter of fact, I am looking for tracks I’ve heard that people tell me don’t exist! I’d buy them in a flash if I could find ’em.

    Don’t miss the interview link.

  11. > “That audience was dead! …”

    After viewing this, I think the audience must’ve been in shock at the technology demonstrated. More like this: anyone who thinks they can compete with iTMS is dead.

    But then, I’m still under the influence of SJ’s RDF.

  12. Does Steve look positively gaunt to anyone else? I can’t believe how thin he looks. Either he’s engaged in a vigorous excersize routine, or he’s been ill or something. Geez.

  13. They were all journalists, probably jotting down notes. I doubt there were any macfanatics invited. Steves performance was way off too. I mean, compare the “we love music”-speech at the latest macworld with this british itms announcement.

  14. The audience was definitely dead. But I like the way Steve handled it�just move on and do your thing. Then when Alicia Keys came out, I loved the way she broke the ice. She has an RDF (reality distortion field) of her own. She and Apple make a great team.

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