Dell vows ‘to chip away at Apple’s market-leading iPod and iTunes combo’ using Dell DJ, MusicMatch

“In a conference call to reporters Monday, Dell executives Mike George and Michael Farello said the company… would enhance its Dell DJ brand MP3-player with more capacity to chip away at Apple Computer’s market-leading iPod and iTunes combination. George said Dell could not match Apple’s marketing success or the brand loyalty, but he remained firm in his conviction that Dell would be able to undercut Apple with lower prices, compatibility with more file formats and momentum for its continued partnership with MusicMatch (soon to be updated to version 8.2),” Michael Singer reports for InternetNews.com.

Full article here.

MacDailyNews Take: Having trouble marketing a lesser solution, Mr. Dell? That’s funny, it never stopped you before.

55 Comments

  1. MS, Dell and the others just don’t “get it”! Apple has been working with the artists and the listeners, not just the studios and producers. Apple KNOWS what music lovers want, and as such, they will ALWAYS be ahead!

  2. Those guys at Dell must be dreaming. Sure, the Dell player has better capacity and a longer battery life. If the device and software is too complicated to use, they won’t be used period. No ifs, ands, or buts. The money spent for the music player is then a total waste.

    The iPod is very simple to set up and use. My wife is quite technophobic, but loves her iPod. I wouldn’t even dream of purchasing the Dell for her.

    It isn’t about brand loyalty and it isn’t totally about price.

    If those folks at Dell believe that price and features are going to win, they are hallucinating. Dell can have the geeks. Apple is likely willing to concede that market. Apple wants the vast majority of consumers who just want an easy to use and convenient device.

    Perhaps Dell might put their millions into hiring some decent coders to produce a real competitor to iTunes. Wait a minute, it means they might end up competing against Microsoft.

    There’s no hope for Dell in this one. They must still be smarting over the HP/Apple deal. Well, it’s their own fault by attempting to muscle in on HP’s printer business.

  3. Maybe Dell will buy Sony so they can have that cool “ATRAC” format everyone talks about. Look at all these companies trying to ride the coattails of Apple. These competing companies shouldn’t be allowed to compare their music players to Apple’s offerings ‘cuz it tarnishes the iPods reputation. I hope people don’t buy iPod-alikes and think Apple is no different from the competition. They will miss out big-time.

  4. Wo wo wo! Fellas! Its called the DELL DJ! The name alone has caused it to fail. Not to many DJ’s that I know have their name, than DJ, its always DJ SPooky, not SPooky DJ, they could have been dyslexic and called it DJ DELL.

    This whole post makes my want to order phone(E) computers!

    School Girl Paul DJ

  5. To ban any athlete from the games this summer in Athens would be wrong. I propose that the Olympic governing agency abandons the current policy of dishonoring athletes who test positive for steroid/drug use during competition and instead, hanicap the atheletes that have a known performance boosting drug in thier tests. They can, in that way, admit that indeed…some people need drugs to survive.

    Get the VT Big Mac on the issue (iPod optional)…

    Who is that girl???

    CT

  6. Please complete the headline:

    Dell vows ‘to chip away at Apple’s market-leading iPod and iTunes combo’ using Dell DJ and MusicMatch….until they get at least a full chip.

  7. If you whistlin’, hummin’, tappin’ your feet…ect — then you’re drug free (zero handicap)

    If you have an iPod and use it…then you are using drugs
    (a ____* handicap)

    If you attend concerts of some kind regularly…then you are using drugs (a ____* handicap)

    Then there’s everything else in between. Once everything is catagorized and valued, add the numbers up and you get a handicap value.

    In the music world, would this be applicable? Perhaps.
    In the athletic world would it be applicable? Definately

    That’s my answer. It ain’t bunk!

    Cheers,
    CT

    * footnote 1 (fill in numerical value)

  8. damn it. those so called reporters don�t have their PowerBooks with them?
    where is the news coverage from this happening?
    Every time when there is free champagne the reporters forget to do their work 🙁

  9. Dell have lost their way. Just as Microsoft tries to enter new product markets and fails so does/will Dell. All successful products start as expensive in niche/first adopter markets and transfer to mass market by commoditisation. This has happened with computers and most peripherals, nothing more to do here.

    Compatability with more file formats, try .exe so that Dell DJ users can keep up with all the latest viruses.

  10. The only way Dell No is gonna penetrate and undercut the iPod is if they do like Micro$in and use their huge reserve and take a major price hit on an already cheaply made product. It’s not about money for them, it’s about marketshare power. Like the Xbox, they will take a loss for power.

  11. iTunes, iPod is more than just about capacity. Apple will do many more things with this combination. Witness the airport mini. What about car audio. It is about innovation. Something that Dell has absolutely zero of.

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