“In a conference call to reporters Monday, Dell executives Mike George and Michael Farello said the company… would enhance its Dell DJ brand MP3-player with more capacity to chip away at Apple Computer’s market-leading iPod and iTunes combination. George said Dell could not match Apple’s marketing success or the brand loyalty, but he remained firm in his conviction that Dell would be able to undercut Apple with lower prices, compatibility with more file formats and momentum for its continued partnership with MusicMatch (soon to be updated to version 8.2),” Michael Singer reports for InternetNews.com.
Full article here.
MacDailyNews Take: Having trouble marketing a lesser solution, Mr. Dell? That’s funny, it never stopped you before.