BusinessWeek: ‘Apple’s Airport Express another great product design from the leader in the field’

“Chalk up another great product design from the leader in the field, Apple. On June 7, it took the wraps off the AirPort Express, a pint-size Wi-Fi high-speed data router customized to stream music from a computer to a stereo. The size of a small cassette recorder, the AirPort Express primarily targets music lovers who have long sought a way to play the songs stored on their PC elsewhere in the home. Naturally, they’ll have to run Apple’s own iTunes software to access the coolest music networking features on the Express,” Alex Salkever writes for BusinessWeek.

“Although it won’t ship until July, the Express has already lured many gadget fiends into placing early orders. Apple won’t talk numbers, but according to one of the leading online Mac retailers, CDW MacWarehouse, advance orders for Express base stations have been lighting up their Web site,” Salkever writes. “Give Apple its due for another well-timed, well-thought-out product.”

Full article here.

27 Comments

  1. This is typical Apple. A simple idea and an elegant solution. Everybody else is now thinking “why didn’t we think of that”. Especially Microsoft who just announced they are getting out of wi-fi. I wonder how long it will take for them to do an about face.

    Mark G. You have some some major anger and bitterness issues to work through man. I wish you the best of luck in the quest for mental health and happiness.

  2. What percentage of computer users does this ability to “stream music from a computer to a stereo” actually apply to?
    Most people I know listen to their music via headphones that is played from their computer.
    Or their stereo is in a different room than their computer, thus making it not practical to listen to the music.

  3. “Or their stereo is in a different room than their computer, thus making it not practical to listen to the music.”

    And therefore they can now use AirportExpress to stream the music to that other room – fool.

    “What percentage of computer users does this ability to “stream music from a computer to a stereo” actually apply to?”

    Anyone running WinXP or MaxOSX 10.3.4

  4. The missing link in my situation is a remote control for my music which is stored on my mac (5000 songs, all ripped from my own CDs and increasing). It’s in my home office, in the attic (yes, I know, room in the attic to spare…). But my main stereo (a 15-year-old B&O 5000 series system)is two floors lower. The airport express is a great way to connect both, but a wireless ipod to choose the music I want to hear would be perfect. Any idea how to do this. And please don’t tell me to buy a powerbook or an ibook.

  5. This new device is exactly what people are just itching to buy. It’s all about toys these days. My Powerbook 17″ is a toy and so is an iPod. It’s completely unnecessary to survive but mandatory to function. These simple engineering marvels (iPod/Airport Express) have caught the eye of everyone. My girlfriend who despises my laptop is insane about her iPod mini. She doesn’t care the slightest that she has to use iTunes with her PC. She barely has 400M of music but can’t live without it now. Everyone will soon see that merely owning these incredible Apple products and including them into your daily life will give you a sense of pride and the envy of all your friends. The Express was a well kept secret and has shocked the industry.

  6. This is great, the ability to play itunes playlists on your Hi-Fi system, is what people want. They do not want to huddle around a crappy computer entertainment system with a second rate amplifier and poxy speakers. The only thing lacking with this system is the remote control to access itunes from the arm chair. My guess is that the 4G ipod will offer this and more. You will be able to wirelessly access your playlists and wirelessly load some up onto the ipod, for when you leave the confinds of the house.

  7. >You mean a good report actually came out of M$ slant Buisness Week?

    BW is alright. Setting my BusinessWeek subscription renewal count back to neutral because of the absence of FUD.

  8. “…all Apple needs is an iRemote so users won’t have to walk to the computer whenever they want to change play lists. Steve, are you listening?…”

    You think that Jobs isn’t listening when you see products like this one released?

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