Apple to open three ‘mini-store’ retail outlets; two in California, one in New Jersey

“The pieces of Apple’s mini-store strategy are beginning to fall into place, now that construction has begun on at least three of the stores: Stanford Shopping Center, Santa Rosa Plaza [both in California] and Bridgewater (NJ). All three will be just 1,500 to 2,000 square feet, and feature an interior and exterior design derived from existing store elements. The mini-stores stores will stock accessories, iPods, laptops and selected desktops, but will focus on those grab-and-go types of products that don’t require lots of space. Some designs even show open stacks of merchandise, something the full-sized stores avoid,” ifo Apple Store reports.

Full article here.

11 Comments

  1. I Hope Apple opens a mini-store in mexico.
    Because everything is so expensive here.
    A local reseller wants 500 dollars for an ipod mini
    and 800 for a 40 GB ipod, can you believe it.

  2. I agree with you Charly, I’d LOVE to get an iPod mini but it’s too expensive here in Mexico, I don’t know why they charge us so much more, not even in the UK -.-
    Apple has lost much of its presence here in the last decade…

  3. “I agree with you Charly, I’d LOVE to get an iPod mini but it’s too expensive here in Mexico, I don’t know why they charge us so much more, not even in the UK -.-
    Apple has lost much of its presence here in the last decade…”

    This sort of thing is usually because of tarrifs, but NAFTA was supposed to remove all those. Maybe it’s considered a “luxury” item there, so that it would recieve an added tax. Does anyone know for sure?

  4. No it isnt a luxury item, its just that technology is very expensive here in Mexico, because of all the taxes included, i got my iPod mini from MacOnline.com.mx, its the lowest price i could find in Mexico, 350Dlls, still not fair but im happy ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> …

  5. Well NAFTA is not exactly free trade, for importing a tech device the tax is 17%. The reseller in Mexico adds the shipping and handling costs. So the suggested price in Mexico for an iPod Mini is US$343 (http://www.latinamerica.apple.com/pricelist/mx) plus local tax (15%), the final price is US$349.45.

    Anyway I’m gathering money to buy one ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  6. The iPod is so expensive in Mexico because it is made in China, so NAFTA does not apply. In Mexico all chineese goods have a special extra tax and that is why the price difference with the States is so high.

    You can find many other Apple products in Mexico (not chineese made) in which the price difference might be between 7% to 15% from the US price, something I find very decent if you take in to account that you get a mexican warranty and you can make it tax deductible.

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