“The pieces of Apple’s mini-store strategy are beginning to fall into place, now that construction has begun on at least three of the stores: Stanford Shopping Center, Santa Rosa Plaza [both in California] and Bridgewater (NJ). All three will be just 1,500 to 2,000 square feet, and feature an interior and exterior design derived from existing store elements. The mini-stores stores will stock accessories, iPods, laptops and selected desktops, but will focus on those grab-and-go types of products that don’t require lots of space. Some designs even show open stacks of merchandise, something the full-sized stores avoid,” ifo Apple Store reports.
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