Pepsi Australia has announced the “Win an iPod every hour” promotion. From the Pepsi Australia website:
On the hour every hour of everyday from midnight May 31 to midnight July 11, 2004, a Pepsi drinker will be jiving away with their own new 15GB Apple iPod valued at $449 (AUS)!
To enter you simply buy a promotional 600ml Pepsi, Pepsi Mak, or Pepsi Light, and then SMS in the unique code on the back of your label. On the hour a winner will be drawn only from the wntries received in that hur, and the winner immediately sent an SMS telling them that they’ve won!
More info here.